What are the responsibilities and job description for the Director, Retail Marketing position at Funko?
Director, Retail Marketing
Funko Overview
Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.
But what does Funko do?
Funko is a purveyor of pop culture and licensed-focused collectibles company located in Everett, WA. Funko currently holds hundreds of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.
Your Superpowers in Action
- Lead global retail strategies at Funko including partner management, annual planning, in-store activations, merchandising, promotions, and paid media.
- Work with retail commercial teams, including buying & planning, merchandising, and operations to develop marketing strategy and plan for the all B2B retail channels.
- Drive adoption and understanding across sales and marketing leadership to partner with the broader Funko enterprise; delivering end-to end retail program planning
- Defining monthly promotional planning utilizing all mediums to drive both offline/online sales.
- Collaborate with creative team and marketing team in defining and executing strong creative, and consistent messaging across all traditional and digital platforms.
- Strong focus in driving both in-store and on-line conversion through digital platforms.
- Work directly with retail merchandising teams to drive successful execution of marketing programs at retail.
- Connect with wholesale and specialty sales channels to develop marketing strategy and plan for key wholesale partners.
- Bring innovative thinking and a fan-centric mindset to the team, working to deliver a more seamless brand and shopping experience.
- Lead, develop and empower a team of 4 marketing professionals
Must-Have Superhero Gadgetry
- 7-9 years of experience building, managing and executing retail programs
- Knowledge in retail and marketing management
- Industry Knowledge – Desire to research, keep up-to-date, and make recommendations and enhancements around the latest applications and trends surrounding social media
- Excellent people and management skills to effectively collaborate with colleagues and cross-functional teams
- Bachelor’s degree in business, marketing or communications, or in a technical field
