Marketing Director

GAINSystems is looking for a creative, analytical, and results-driven leader who will thrive in a fast-paced environment to lead, develop, and execute our growth-focused marketing programs. The Director will have the opportunity to build the foundation of a successful and high-achieving Marketing team at GAINS. The ideal candidate will understand all aspects of marketing and have experience within supply chain software industry.
 

What You’ll Do:

• Develop and execute marketing strategy roadmap and initiatives that support our overall goals. 
• Oversee the research efforts to identify new prospects and qualify those prospects for subsequent business development outreach efforts to fuel pipeline growth.
• Manage the business development and ABM strategy to generate interested prospects that are ready for sales follow-up.
• Lead the strategy and implementation of events including trade shows, user conference and seminars.
• Provide regular reporting on program KPIs to ensure optimal return on marketing investments and pipeline growth opportunities for top of the funnel, mid-funnel and bottom of the funnel.
• Contribute to the annual marketing planning and budgeting process.
• Work closely with the leadership team to build positioning, messaging, branding, marketing strategy, and creative direction while defining target audiences.
• Hire, manage, and mentor a marketing team that is responsible for the tactical execution of marketing roadmap and initiatives. 
• Collaborate cross functionally to drive and achieve marketing priorities.
• Define and Manage marketing analytics and reporting. 
• Lead go-to-market strategy for any new products. 
• Possess a growth mindset and the ability to be strategic as well as do the tactical execution of initiatives. 
• Develop the Marketing Prospect Funnel steps & associated metrics to guide leads from identification through sales qualification.

The Ideal Marketer Will Have:

• Requires a Bachelor’s degree in a related field, advanced degree is an advantage
• Requires a minimum 8 – 10 years of related experience
• 3-5 years’ experience leading, hiring, and developing a team of direct reports
• Experience implementing Account Based Marketing and Customer Marketing program
• Past experience with Salesforce CRM and Pardot preferred
• Background in the B2B supply chain software industry is required
• Ability to communicate effectively, both written and verbal
• Strong presentation development and delivery skills are required
• Demonstrated success planning and proven execution skills are required
• Leader & doer – no job is too big or too small
• Knowledge in Pragmatic Marketing is a plus

At GAINS, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, veteran status or medical condition. We encourage people from all backgrounds to apply.