Search Engine Marketing Specialist

Job Summary:

We’re seeking a seasoned SEM Specialist to join our Marketing team. In this role, you’ll play a crucial part in our growth and traffic objectives. You’ll have the opportunity to plan and execute search engine advertising campaigns, bid on keywords, and manage multiple PPC budgets, all while working in a supportive and dynamic environment.

Overview of the Company:

GameDay is a vibrant and forward-thinking company that excels in B2B search marketing. We stand out by working with diverse clients across various industries, assisting them in optimizing their online presence and reaching their target audience. Join us and be part of our innovative approach to search marketing.

Key Responsibilities:

● Develop and execute comprehensive search engine marketing strategies/campaigns that drive traffic and revenue for our multiple clients

● Conduct keyword research, analyze website traffic, and monitor targeted KPIs to identify opportunities for optimization/conversion

● Manage and optimize paid search campaigns across multiple platforms, including Google Ads and Microsoft Ads

● Collaborate with cross-functional teams, including SEOs, content creators, and web developers, to optimize website content and improve Ad Rank metrics

● Stay up to date with the latest industry trends and best practices to continuously improve our search marketing services

Required Skills and Qualifications:

● Bachelor's degree in marketing, business, or related field

● 2 years of experience in search engine marketing, including both Google Ads and Microsoft Ads

● Strong analytical skills and experience using Google Analytics and other reporting tools

● Excellent communication skills and ability to collaborate with cross-functional teams

Job Type: Full-time

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• Walk me through a successful paid search campaign that you've made.
• What are the things you look for in terms of health of a campaign?
• What does paid search campaign maintenance look like for you?

Ability to Commute:

• Southlake, TX 76092 (Required)

Work Location: Hybrid remote in Southlake, TX 76092