Paid Media Specialist

The Role:

We are seeking a skilled Paid Media Specialist to lead social, search, and other digital advertising campaigns that advance a broad range of philanthropic and advocacy objectives. A successful candidate will excel in understanding diverse audiences and specific platforms and tactics that drive effective and efficient campaigns, ensuring optimal impact and reach.

Proactive and results-oriented with the ability to work collaboratively in a fast-paced environment, the ideal candidate will have a solid background in digital advertising and a track record of executing successful strategies. If you are a strategic thinker with strong analytical skills and a passion for digital marketing, we invite you to apply and join our dynamic team. Please note this position is primarily in person in our Kirkland office with occasional work from home flexibility.

Responsibilities:

Campaign Planning: Support all aspects of paid media campaigns, from initial planning to execution. Work closely with team members and vendors to coordinate campaign scheduling, manage platform presence, asset management, and internal communications. Ensure campaigns achieve strategic objectives.

Campaign Development: Partner with stakeholders to prepare campaign briefs, write media plans, and present go-to-market summaries. Engage in continuous collaboration to monitor campaigns, refine tactics, and suggest optimizations based on performance data.

Content Preparation and Copywriting: Work with internal teams to test and optimize ad copy and creative content. Maintain asset library and content calendar, providing regular updates and optimizations to improve engagement and relevance.

Leading Acquisition Initiatives: Develop and execute comprehensive acquisition plans. Take the lead in identifying the most effective channels and exploring new opportunities. Regularly lead creative refreshes to enhance campaign effectiveness.

Managing Content Creator Partnerships: Collaborate with third party content creators to plan and execute campaigns that maximize reach and engagement.

Qualifications:

• Experience managing and executing integrated campaigns across broad set of social, search, and other digital advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Advertising, and others. 
• Proficiency with data visualization and presentation tools including Excel, PowerPoint, and Tableau.
• Strong analytical skills, capable of translating data into insights and actionable recommendations.
• Comfortable providing C-level feedback and presenting in executive reviews.
• Exceptional communication skills for conveying complex information to non-technical stakeholders and advocating for data-driven decision-making.
• Capable of managing multiple projects under pressure while maintaining commitment to deadlines and deliverables.

Preferred Experience: 

• Bachelor’s degree in business, marketing, or a related field. 
• At least 5 years of experience as a Paid Media coordinator, planner, or buyer; ideally with a mix of agency, client-side, or platform experience.
• Experience working in fast-paced environments where quick adaptation and innovation are valued.

Compensation:

The salary range for this position is $85,000-$105,000 per year. Starting salary offers will vary depending on several factors including education, experience, and qualifications. This role also qualifies for a discretionary annual bonus. Gates Ventures offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance and a 401(k) program with employer match. Our benefits also include generous paid time off for vacation, sick leave, holidays, and parental leave.