Marketing Specialist

Position Summary

The ideal candidate will be responsible for supporting a range of marketing programs and activities aligned with the company’s business objectives and commercial initiatives. The role requires a proactive, motivated marketing professional who is excited about contributing to the rapid growth of novel endoscopic procedural therapies for type 2 diabetes and obesity while maintaining compliance with regulatory standards. 

Primary Responsibilities

• Collaboration: Work closely with commercial, clinical, regulatory, legal, and medical affairs teams to align the execution of marketing programs with clinical trial activities and broader business objectives.
• Campaign Management: Support successful execution of clinical trial recruitment and commercial marketing campaigns, including program planning, budget management, and performance analysis.
• Content Development: Collaborate with internal and external partners to create engaging materials, including websites, brochures, videos, and other marketing tools.
• Congress and Event Support: Coordinate and support presence at industry congresses and company-led events.
• Data Analysis: Update and analyze metrics to measure program effectiveness and ensure a feedback loop to enhance marketing practices.
• Market Research: Support market research programs to analyze provider and patient behavior, trends, and competitor activity to identify opportunities for growth.
• Budget Management: Assist in monitoring and providing reports to help ensure strategic use of resources.
• Perform all activities in compliance with applicable regulations, policies, and guidelines, including, but not limited to, timely documentation of activities and maintaining all required applicable training.
• Bring a “can do” spirit to work and deliver on other responsibilities as assigned.

Education or Certification Requirements

• Bachelor's degree in marketing, business, or a related field.  

Professional Work Experience

• Minimum of 2-3 years of experience working in marketing, with a good understanding of marketing principles and practices.
• Applicable experience in biotech, pharmaceutical, and/or medical device industries preferred.
• Prior vocational experience in related fields is a plus (i.e. Co-Ops, Internships, etc.). 
• Graphic Design experience is a plus.

Other Essentials and Key Success Factors:

• Demonstrated record of intellectual curiosity, innovation, and problem solving with an entrepreneurial spirit
• Ability to lead fast-paced projects with a keen sense of urgency to get the job done well.
• Evidence of "hands-on" experience and expertise
• Proven track record as a team player and collaborator in small working environments
• Highly organized and detail oriented with a passion to deliver quality results.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Highest levels of professionalism, confidence, personal values, and ethical standards

• Proficiency in Microsoft Office and other relevant software applications. 
• Graphic Design experience is a plus.
• Knowledge of (or willingness to learn) regulatory requirements and guidelines governing clinical trials.