Performance Marketing Analyst

About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

Job Description:

We are seeking a skilled and experienced Performance Marketing Analyst to join our team. This is a crucial role in analyzing, optimizing, and maximizing the effectiveness of marketing campaigns across various media channels to hit growth targets. You will work closely with our Channel leads, Finance, and CRO teams to analyze, forecast and implement data-driven strategies and conduct experiments to maximize return on ad spend and customer life-time value. The ideal candidate possesses a combination of analytical prowess, digital marketing expertise, strategic thinking, and effective communication skills.

Responsibilities:

• Campaign Analysis: Analyze the performance of digital and traditional marketing campaigns across various channels such as PPC, display advertising, social media, email marketing, affiliate marketing, TV/OTT, Audio and Direct Mail.
• Data Interpretation: Interpret data from various analytics platforms to identify trends, insights, and opportunities for optimization.
• Optimization Strategies: Develop and implement optimization strategies to improve campaign performance, including targeting, bidding, creative testing, and landing page optimization.
• ROI Analysis: Calculate and report on the return on investment (ROI) of marketing campaigns to assess their effectiveness and inform future strategies.
• A/B Testing: Plan and execute A/B tests to evaluate different marketing tactics, messaging, and creative elements to drive better results.
• Audience Segmentation: Utilize audience segmentation techniques with channel leads to target specific customer segments with tailored messaging and offers.
• Forecasting and Budgeting: Collaborate with the media team to develop accurate forecasts and allocate budgets effectively based on historical performance and market trends.
• Reporting: Prepare regular reports and dashboards to communicate key performance metrics, insights, and recommendations to stakeholders.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in performance marketing to continuously improve strategies and tactics.
  
  
  

Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field. Advanced degree or certifications (e.g., Google Analytics, Google Ads, Facebook Blueprint) is a plus.
• Proven experience in digital marketing analytics, preferably in a performance marketing or similar role.
• Proficiency in data analysis tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Microsoft Advertising, etc.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Excellent communication skills with the ability to effectively present findings and recommendations to both technical and non-technical stakeholders.
• Detail-oriented with strong organizational and time management skills to handle multiple projects simultaneously in a fast-paced environment.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Knowledge of statistical analysis techniques and methodologies is desirable.
  
  
  

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.