The salary of a Marketing Analyst II in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Marketing Analyst II in the United States is $76,396. According to Salary.com, salaries can range from a low of $62,407 to a high of $91,773, with most professionals earning between $69,074 and $84,445.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $84,445 | $7,037 | $1,624 | $41 |
| Average | $76,396 | $6,366 | $1,469 | $37 |
| 25th Percentile | $69,074 | $5,756 | $1,328 | $33 |
An entry-level Marketing Analyst II with less than 1 year of experience earns about $72,850. With 1-2 years of experience, the average salary increases to $73,066. For 2-4 years of experience, the pay typically rises to $75,833. Senior-level professionals with 5-8 years of experience earn around $79,220, and those with over 8 years of experience can expect an average of $79,462.
| Levels | Salary |
|---|---|
| Entry Level Marketing Analyst II | $72,850 |
| Intermediate Level Marketing Analyst II | $73,066 |
| Senior Level Marketing Analyst II | $75,833 |
| Specialist Level Marketing Analyst II | $79,220 |
| Expert Level Marketing Analyst II | $79,462 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 1% |
| Top Level | 4% |
| Experienced | 4% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Marketing Analyst II compensation over the past six years. For example, the median salary increased from $71,157 in 2023 to approximately $71,499 in 2024. (For a detailed analysis of Marketing Analyst II salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Marketing Analyst II information for you to search for. Click on search button below to see Marketing Analyst II job openings or enter a new job title here.
Here are companies hiring for Marketing Analyst II and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $76,396 | 68.1% | ||
| Bonus | $2,570 | 2.3% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $6,041 | 5.4% | ||
| 401K/403B | $3,317 | 3.0% | ||
| Disability | $1,579 | 1.4% | ||
| Healthcare | $8,352 | 7.4% | ||
| Pension | $4,264 | 3.8% | ||
| Time Off | $9,719 | 8.7% | ||
| Total Compensation | $112,237 | 100% | ||
The average annual salary of Marketing Analyst II is $76,396. In case you are finding an easy salary calculator, the average hourly pay of Marketing Analyst II is $37; the average weekly pay of Marketing Analyst II is $1,469; the average monthly pay of Marketing Analyst II is $6,366.
A Marketing Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Analyst II earns the most in San Jose, CA, where the annual salary of a Marketing Analyst II is $95,876.
The highest pay for Marketing Analyst II is $91,773.
The lowest pay for Marketing Analyst II is $62,407.
Marketing Analyst II analyzes and interprets marketing data to support an organization's marketing strategy. Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Being a Marketing Analyst II utilizes research and analysis to define market segments and assists with developing targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Analyst II collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Analyst II typically requires 2-4 years of related experience.
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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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