As of July 01, 2026, the average salary for a Marketing Specialist II in the United States is $70,991 per year, which breaks down to an hourly rate of $34.
However, a Marketing Specialist II's salary can vary significantly. Here’s a look at the typical salary range:
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A Marketing Specialist II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Specialist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Marketing Specialist I | 0-2 years | $53,367 |
| Marketing Specialist II | 2-4 years | $70,991 |
| Marketing Specialist III | 4-7 years | $89,163 |
| Marketing Specialist IV | 7+ years | $108,985 |
| Marketing Specialist V | 7-10 years | $159,294 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Specialist IIs. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 12.98% |
| Salesforce | 1.76% |
| Marketing Operations | 1.36% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Consulting
|
$74,541 |
5%
|
|
Marketing Analytics
|
$74,541 |
5%
|
|
Marketing Operations
|
$73,831 |
4%
|
|
Integrity
|
$73,831 |
4%
|
|
Leadership
|
$73,831 |
4%
|
|
Collaboration
|
$73,121 |
3%
|
Marketing Specialist II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $79,403. While startup companies pay approximate $67,151.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $67,151 |
| Growth Stage | 51~500 | $71,023 |
| Established | 501~5000 | $76,679 |
| Enterprise | 5000+ | $79,403 |
For Marketing Specialist II roles, the industry you choose can affect earning potential by as much as 10% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 5% above the average. In contrast, Marketing Specialist positions in Transportation or Telecom typically offer lower base pay, as these industries often view Marketing Specialist II as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $74,541 | $36.0 | 5% |
| Biotechnology | $74,541 | $36.0 | 5% |
| Business Services | $74,541 | $36.0 | 5% |
| Chemicals | $74,541 | $36.0 | 5% |
| Construction | $74,541 | $36.0 | 5% |
Understanding how a Marketing Specialist II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on July 01, 2026For a Marketing Specialist II, the most direct path to higher earnings is advancing to the Marketing Specialist III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $89,163 - a projected growth of 26% over your current level.
Salaries for a Marketing Specialist II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,157 in 2023 to around $71,218 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Specialist II salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $71,157 |
| 2024 | $71,499 |
| 2025 | $71,218 |
| 2026 |
View More
|
| 2027 |
View More
|
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A Marketing Specialist II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Specialist II earns the most in San Jose, CA, where the annual salary of a Marketing Specialist II is $89,541.
The highest pay for Marketing Specialist II is $89,943.
The lowest pay for Marketing Specialist II is $61,979.
Develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
The Aerospace & Defense industry offers the highest average compensation for Marketing Specialist II roles, with salaries approximately 5% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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