BrightDrop Marketing Automation Specialist

Job Description

About BrightDrop:

At BrightDrop, we are reshaping e-commerce by developing smarter, greener, and more efficient ways to deliver goods and services to your door, while delivering a brighter future for the cities where we live. We are building an ecosystem of all-electric, zero-emissions delivery solutions - from electric vehicles, to ePalletsandsoftware that leverages real-time data todrive intelligent optimizationsfor e-commerce. To deliver on our mission we are growing fast and building a team, based inPalo Alto,with offices in Atlanta and Detroit,that is customer-focused, agile and passionate about innovating for a more sustainable future.

From engineering to product managementandoperations, BrightDrop is looking for people who can combine a passion for technology and sustainability with high doses of curiosity and rigorous thinking to deliver a better future.

Backed by General Motors, BrightDrop is striving to improve the communities where we live and deliver a better future for generations to come. We hope you'll join us.https://www.gobrightdrop.com/

About the role:

BrightDrop is seeking a Marketing Automation Specialist to provide support for our CRM & Marketing Automation team.

Duties include managing the process of running digital, integrated advertising campaigns from inception to completion. Experience using Salesforce CRM and Pardot marketing automation technology is preferred. Great attention to detail, project management skills and a strong work ethic are necessary.

The ideal candidate will have broad digital marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment. In this position, you will manage and collaborate on all aspects of marketing automation including campaign development and execution, measurement, customer segmentation and list creation, and customer relationships across the BrightDrop marketing technology stack.

Responsibilities:
Create and deliver effective, compelling, and creative marketing promotions, e-newsletters, targeted landing pages, messaging, and sales tools including:

• Manage email creation, content development, and campaign execution
• Develop and publish campaign landing pages
• Support the development of our inbound lead generation strategy
• Build and nurture targeted contact lists for Pardot
• Conduct data analysis for each campaign tactic
• Support our lead scoring & grading strategy

Additional Job Description

Requirements:

• Bachelor's degree required; marketing, communications, or business degree preferred
• 5 years' work experience in a marketing position
• Must understand and execute targeted and integrated marketing campaigns
• Experience with inbound lead generation development a plus
• Experience working with CRM platforms; Salesforce expertise a plus
• Working knowledge of HTML and CSS
• Proficiency withdigital marketing and email marketing platforms (such as Pardot, Marketo, Hubspot, etc)
• Demonstrated usage of key performance metrics to drive business initiatives
• Fast learner who is flexible and able to respond to frequently changing business needs
• Exhibit a curious and creative mindset
• Highly motivated, proactive, resourceful; interact effectively with cross-functional teams
• Ability to work independently and drive/manage projects through completion
• Strong communication skills required to work effectively with internal partners and clients; able to ask insightful questions to better uncover and understand customer needs
• Fluency with Microsoft PowerPoint, Word, Excel, and email automation
• Open and responsive to constructive feedback

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.