Graduate and Online Enrollment Specialist

Geneva College
Beaver, PA Remote Full Time
POSTED ON 5/7/2024

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.


Summary of Responsibilities: The Graduate and Online Enrollment Specialist at Geneva is the on-campus advisor to graduate and online adult degree completion prospective students and the primary operational support for the graduate and online admissions team. The Graduate and Online Enrollment Specialist coordinates and contributes to the success of identifying, recruiting, and enrolling students in Geneva College?s graduate degree programs and online undergraduate degree programs. This position is tasked with customer care to prospective and admitted students, using a high-level of personalization and support through established systems and processes during the admissions cycle. Additionally, this position will execute day-to-day admissions operations in collaboration with the Graduate and Online Enrollment Counselor and other campus departments to ensure successful student entry into Geneva?s graduate and online undergraduate degree programs. This position will report to the Director of Graduate and Online Admissions.

The Graduate and Online Enrollment Specialist serves as a leader in enrollment strategy. As the primary manager for on-campus operations and collaboration, the Graduate and Online Enrollment Specialist holds day-to-day decision-making authority. The Graduate and Online Enrollment Specialist develops enrollment strategies as part of the annual recruitment planning team. This position is responsible for the annual assessment of recruiting effectiveness and opportunities to inform future enrollment activities. In addition, this position assists enrollment leadership in identifying emerging operational strategies for recruitment opportunities.


Essential Responsibilities: (These essential responsibilities are those the individual must be able to perform unaided or with the assistance of reasonable accommodation.)

  • Core Duties:
    • Represent the College to all external stakeholders in an honest and positive way.
    • Live and breathe the mission of the College.
    • Be able to clearly communicate the value of Geneva to prospective students.
    • Demonstrate exceptional relational skills.
    • Think constructively and creatively to identify and nurture new enrollment pipelines.
    • Display a willingness to grow and develop and be challenged in day-to-day work.
  • Operational Caseload Management

Central to the daily tasks of the Graduate and Online Enrollment Specialist is the management of all enrollment activity related to potential applicants. This activity includes counseling students on admission requirements, financial aid, and introductions to appropriate program staff for program planning and orientation. These duties include:

  • Serve as the primary on-campus operational support for the graduate and online admissions team.
  • Serve as the on-campus contact to prospective students and applicants in collaboration with the Graduate and Online Enrollment Counselor and Director of Graduate and Online Admissions.
  • Provide customer service to prospective students and to applicants in relationship to the admissions process, financial aid, student accounts, and program information.
  • Provide consistent, accurate, and timely information to recruit for Geneva?s program offerings via phone, text, email, and mail correspondence.
  • Meet identified enrollment team goals to include lead generation and stage-to-stage conversions, which directly relate to tuition revenue generation and impact the financial health of the College.
  • Prepare and organize student credentials for program admissions committee.
  • Provide basic financial aid information to prospective students and connect them with the proper Financial Aid staff member.
  • Work with program directors, faculty, and support staff to continually develop relationships to ensure prospective students enroll in the appropriate Geneva degree program to meet their education and career objectives.
  • Utilize the Geneva College CRM system to run required reports and to document daily student contact and interactions.
  • Partner with Admissions Operations team and Marketing and Communication team on development and management of communications plans for prospective students and applicants.
  • Create and maintain good working relationships with other departments at Geneva and external organizations to promote Geneva?s programs.
  • On-Campus Recruiter and Event Manager
    • Schedule, promote, and lead individual and group informational events for prospective students, on-campus and virtual, to answer questions and secure student commitments to start a program in a selected term.
    • Coordinates Financial Aid presentations with input and guidance from the Financial Aid staff.
    • Represent Geneva at fairs, conferences, or other events to promote and recruit prospective students, as needed.
  • Performance, Decision Making, and Development
    • Participate in the annual review process, to be reviewed on the ability to successfully recruit students and meet enrollment targets.
    • Take on additional areas of responsibility and decision making, based on professional experience, aptitude, and interest.
    • Participate in the development track, which will reward high-performing staff and provide opportunity for professional growth.
    • Assist the Director of Graduate and Online Admissions in the development, implementation, and analysis of recruitment strategies for assigned programs.
  • Other Duties
    • Attend meetings, trainings, and other professional development opportunities as directed.
    • Perform other duties as assigned.

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