Senior Product Marketing Manager

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services. Simply, we create meaningful technology centered experiences that enable our customers to prosper. If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you. If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.

Job Summary:

We are seeking a dynamic and results oriented Sr. Product Marketing Manager to join the Product Marketing team, reporting to the Sr Director of Product Marketing to lead one of our key product lines - Point of Sale. As one of the fastest growing businesses in the company, our point of sale business is primed for growth at scale

In this role you will be instrumental in creating and executing on the go-to-market strategy for our POS product and be a key driver of revenue growth in 2024 for the business unit targeting small business owners in North America.

The Product Marketing Manager will collaborate across the business working with product, marketing, sales enablement and various other teams in executing product marketing strategies. This role will require a deep understanding of our POS product, markets, competitors and target audiences.

Responsibilities:

• Product Positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our point of sale product targeted for small businesses.

• Product Launches - Responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success

• Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement

• Sales enablement - Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.

• Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in-app marketing experience is preferred.

• Be the voice of the customer - enable internal teams by being the internal voice of the customer. Own competitive analysis for the product to help inform decision making.

Job Requirements:

• Minimum 5 years of experience in a prior product marketing role, preferably in the SaaS industry

• Fintech and experience marketing to SMBs is preferred

• Proven experience in developing and executing successful product marketing strategies

• Strong project management and organizational skills

• Ability to work collaboratively in a cross functional team

• Analytical and problem solving skills

Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.