What are the responsibilities and job description for the Graphic Designer position at GNC?
Job Summary:
General Nutrition Centers, Inc. is an Equal Opportunity Employer
The Graphic Designer is the Associate Creative Director’s lead creative resource and is responsible for driving the creative vision of the GNC brand. This role will work closely with internal cross-functional teams to translate key marketing messages and strategy into innovative visual communication to consumers. They will also help mentor, lead and art-direct designers and production artists on various projects to ensure GNC’s brand positioning is well developed and consistent.
Essential Duties and Responsibilities:
- Bring fresh ideas and approaches to design.
- Challenge traditional ways of thinking and come to the table with innovations for each project assigned.
- Take a leading role in brainstorming and creative concept meetings; generate creative concepts and high level design solutions that support creative marketing strategies and integrated campaigns.
- Create innovative marketing communications consistent with brand and creative standards.
- Concept, research, and design marketing collateral necessary for all team areas including outdoor print collateral, advertising, direct mail, billboards, event marketing, military, franchise, logos, presentations and corporate identity components and more.
- Create a wide range of marketing materials that promote, support and build the GNC brand; this includes but is not limited to: high level, holistic marketing campaigns (print, in-store, direct mail, social/digital, email), Branding and Event Marketing.
- Serve as a hands-on designer in the creative process; ensure that the creative execution supports the creative brief, brand and business strategy.
- Collaborate with Creative, Production, Marketing, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects.
- Ensure that your creative solution fulfills the strategic vision devised by the team into effective visual communication that helps drive sales and marketing results.
- Display authority, initiative and the ability to develop and manage all of your projects from start to finish, knowing timelines, budget and all other important communication necessary to complete the design.
- Work with speed and elevate timing concerns as they arise to the Creative Manager.
- Be able to articulate the creative thinking process and creative point of view behind the finished concepts clearly and with confidence.
- Be able to explain the visual design language of a piece with ease; Hold meetings and present work in an intelligent, energetic, professional manner.
- Produce initial pre-press production ready art files, and verify all pre-flight requirements working with production artists.
- Maintain up-to-date knowledge of design style trends, including visual store displays and advertising campaigns in general
- Additional duties as assigned
SUPERVISORY RESPONSIBILITIES:
- Responsible for supervising multiple projects.
QUALIFICATIONS:
- Bachelor’s Degree in Design or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
- Strong, comprehensive graphic design portfolio with 5 years of experience required
- Retail creative marketing or agency experience preferred
- Excellent typographic, design and production skills
- Proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) at the higher design level and basic production level
- High degree of proficiency MS Office Suite, Outlook & Internet applications
- Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
- Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
- Solid understanding and application of mathematical concepts
- Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
- Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
- Ability to work with and influence peers and senior management
- Self-motivated with critical attention to detail, deadlines and reporting
General Nutrition Centers, Inc. is an Equal Opportunity Employer
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