What are the responsibilities and job description for the Manager, CRM position at GOAT Group?
About the Team
An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
Role Overview
We are looking for a Manager, CRM to join our rapidly growing Growth team. In this role, you will focus on buyer communications for Flight Club. You’ll be the day-to-day execution owner of the CRM program, setting up cross-channel campaigns in thoughtful, strategic ways and reporting on end business results.
You are highly analytical, meticulously organized and enjoy diving into the details on segmentation and buyer journey program set up, while also connecting the dots on what strategy tactics will drive towards company goals.
In this role, you will:
- Actively manage buyer messaging for owned channels (Email, SMS) to drive incremental new buyers online & in-store
- Understand buyer motivations and buyer user personas
- Understand basic product usage metrics and retention metrics for Flight Club
- Oversee quarterly calendar planning for messaging & testing roadmap
- Partner with brand merchandising on data-driven strategies for what products to feature to drive new buyers and upsell repeat buyers to higher value products & services over time
- Develop and implement buyer segmentation into program to personalize the communication journey based on customer behavior, demos and location to increase relevancy
- Analyze campaign results, develop benchmarks and create and share regular performance reports
- Present actionable insights to leadership to drive informed decision-making and refine marketing strategies
- Actively manage play-booking and documentation, including developing and improving processes, templates, key insights, and presentations related to the assessment of strategies and initiatives
What we are looking for:
- 4-5 years of lifecycle/CRM experience, with significant experience in mobile apps
- Strong growth marketing background and industry knowledge of customer acquisition, engagement, retention, and journey mapping through email, push, in-app marketing, and SMS
- Able to explain things in a clear and simple manner to various internal stakeholders
- Extensive familiarity working with CRM tools such as Braze, Iterable, Saillthru, etc
- Comfort with technical, regulatory, and product side of marketing (audience segmentation, IP deliverability, GDPR, etc)
- Ability to do critical thinking on behalf of the user (buyer)
- Highly data-driven, well organized and have strong project management skills
- Extremely high attention to detail
- Highly collaborative and has an affinity for building relationships across teams
- Intermediate knowledge in HTML/CSS
- Experience working in markets outside of North America
- Curious Mind: your wheels are always turning; you’re ideating constantly; you’re excited by new opportunities and inclined towards action
Bonus Points:
- Working knowledge of SQL, Snowflake or Looker
- Marketplace, Loyalty, B2B and/or Luxury industry experience
- You have experience in other marketing channels (SMS, Content Cards, User Acquisition)
Salary : $110,200 - $137,700
