Marketing Operations Technician

Join our team

The primary function of this role is to build and edit web-based content for GoDaddy’s customers to interact with marketing efforts, while also conceptualizing and initiating marketing activities such as Split Tests. It leverages Content and MarTech technology platforms and transforms marketing plans into interaction points across our customer base. You will use customer knowledge and models to tailor the interaction into valuable multi-channel communication.

With this focus, you will work closely with internal merchandising/marketing groups and technology implementers to help build execution plans, prioritize campaign marketing within our automation platform and database infrastructure, and set up structures to optimize multi-channel contact touch plans with a focus on inbound channels.

Location: 

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. 

This position is not eligible to be performed in Alaska, Colorado, Mississippi, North Dakota, or the Virgin Islands.

What you'll get to do...

• Implement content reuse strategies to use and web-optimize content coming from existing marketing materials
• Build and maintain personalized customer engagement experience with digital content, messaging, and discussions by optimizing placement
• Develop consistent, user-centric, and engaging content that aligns with GoDaddy’s brand and UX guidelines to support our overall web strategy
• Collaborates with subject matter authorities, product managers, channel managers, content creators, and digital design to build content
• Actively stay up to date on the latest technologies and standard methodologies in handling Web content, identifying potential areas of improvement, and recommending implementation strategies
• Identify, implement, and supervise content tests, tools, and innovative ways to engage web users
• Collaborate with the International Marketing Teams to coordinate timely execution of digital marketing campaigns
• Collaborate with the Content Management System Development Team to devise new ways to template reuse
• Collaborate with the User Experience Team on maintaining a finite yet robust set of user experience templates to fulfill their needs

Your experience should include...

• Sophisticated ability to write and edit interactive content based on web usability standards
• Understanding of how to write for consumer engagement, and how to appeal to various stages of the buyer's lifecycle
• Shown ability to identify and build processes and procedures to maintain quality and efficiency
• Experience with web technology platforms/working with a content management system
• Up to date with the latest trends and best methodologies in content marketing and digital content creation
• Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision and collaborating well across different subject areas
• Ability to balance multiple relationships with internal customers and vendors.
• Ability to consolidate and analyze data from multiple sources
• Basic understanding of HTML

We've got your back... Enjoy our many benefits (My Wallet), including paid time off, 401k, equity grants and parental leave. Join one of our employee resource groups (Culture). Continue to have a side hustle, if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way. 

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us (https://aboutus.godaddy.net/about-us/overview/default.aspx.) 

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at myrecruiter@godaddy.com.

 GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.