Data Analyst

Goldbelt, Inc.
Falls, VA Full Time
POSTED ON 4/30/2023 CLOSED ON 12/20/2023

What are the responsibilities and job description for the Data Analyst position at Goldbelt, Inc.?

Overview

Goldbelt Apex, LLC is an Alaska Native 8(a) firm that specializes in medical logistics, equipment modernization, maintenance, business analysis and innovative technologies to accelerate the delivery of health care across the military, federal, and civilian landscapes. Goldbelt Apex, LLC is headquartered in Juneau, Alaska with offices in Herndon, Virginia.

 

Summary:

Goldbelt Apex is seeking a Data Analyst.

Responsibilities

Essential Job Functions:

  • Identifies key insights from communications, customer service and marketing data.
  • Uses organizational knowledge to construct recommendations to improve communications that have a measurable impact.
  • Provides advice and counsel for Search Engine Optimization and other industry best practices deduced from measurement and analysis.
  • Uses expert knowledge managing large, go-to-market pipeline tools and to harvest data from that to support the communications planning and marketing processes.

Qualifications

Necessary Skills and Knowledge:

  • Microsoft Excel, Python, and R (or similar) to pull, clean, and analyze communications, customer service, and marketing data to extract insights and highlight relevant trends.
  • Experience conducting these activities using data from business best practice or other Government directed sources such as the following: Google or appropriate web analytics tools Social Media such as Facebook and Twitter Social listening tools MS Outlook GovDelivery or other Email Marketing Tool Verint or other performance management software SharePoint Customer Relationship Management System (Currently in use is the Assistance Reporting Tool [ART] a Government-owned system built with SQL Server) Defense Visual Information Distribution Service (DVIDS) or other Media Distribution Tool.
  • Experience should include conducting audience analysis and developing goals, measurable objectives, key performance indicators, and evaluation frameworks to inform and guide communications and marketing strategies, plans, and campaigns.
  • Experience should demonstrate understanding of marketing communications and how to apply analytics to elevate the human experience and/or connection to marketing and communications campaigns or plans.
  • Experience compiling analysis and data from multiple sources to answer requests for information from key stakeholders, such as Congress and senior leaders, to articulate organizational impact through data.

Minimum Qualifications:

  • Bachelors degree in Analytics, Economics, Statistics or related field with at least seven (7) years of experience in providing qualitative and quantitative analysis and three (3) years of experience specifically for communications and marketing campaigns or plans.
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