Marketing Manager

Granite City Electric Supply is the area's premiere electrical distributor serving electrical contractors as well as residential, commercial and industrial customers for over 90 years. With branches covering Massachusetts, New York, Rhode Island, New Hampshire, Vermont and Connecticut, we are the largest regional independent electrical supply company and the official distributor of electrical supplies to the Boston Red Sox.

Summary/Objective

Looking for an opportunity to build brand-value and show an industry how to be Best in Class? Come join the GCE Marketing team. The Marketing Manager position is a key leader of the GCE Marketing team and is responsible for supporting the relationships with our primary manufacturer partners, creating and managing marketing and sales events & promotions, as well as overseeing co-op and training programs. In addition, you will lead our promotional product initiatives and support all branch sales activity. This work will include leadership of event activation teams, marketing team deployment, and coordination with sales and operations for programs throughout New England. You will orchestrate new product launches, customer learning, corporate communications, and vendor visibility programs, while working cross-functionally with members of the digital team, senior leadership, sales, key vendors, and other departments to help develop and ensure best in class communication materials. You will also work closely with our Graphic Designer and eCommerce Director to develop and maintain brand and messaging continuity.

Essential Functions

• Responsible for managing our Champion Vendor relationship program.
• Solicit, manage, and track all vendor coop programs.
• Develop and manage team execution of sales promotions and pricing specials.
• Responsible for channel specific marketing programs which may include Showroom and other marketplace growth initiatives.
• Create, manage, and prioritize Marketing projects.
• Lead cross-functional team to plan and execute weekly and monthly targeted product specials.
• Responsible for vendor reports.
• Will contribute to various communication & PR materials including the internal Marketing calendar of events.
• Develop and evaluate media advertising relationships.
• Work with Digital team and support agencies to translate messaging for multi-platform media programs.
• Lead and assist trade show preparation and execution.
• Work with leadership to improve efficiency and program quality of Marketing team.
• Create and evaluate project and departmental budgets.
• Perform other related marketing duties and assignments as required.

Position Requirements

• Understanding of manufacturing and distribution channel sales model.
• Professional experience in the business-to-business (B2B) marketplace, with business-to-consumer (B2C) retail experience a plus.
• Demonstrated ability of managing multi-tier, multi-media, revenue generating partner programs.
• Ability to create, manage, execute, track and evaluate sales growth programs.
• Experience planning and executing on-site events, including all aspects of partner and vendor negotiations.
• Excellent interpersonal and leadership skills to collaborate with cross-functional teams such as operations, marketing, finance, and sales.
• Experience with MS Office, and integrating Marketing Automation and/or CRM into process workflow a must. HubSpot experience a plus.
• A passion for building brand-value and exceeding customer expectations every day.

Competencies

• Superior organizational and multi-tasking abilities.
• Ability to lead and motivate with highly effective communication and collaboration skills.
• Be committed to a customer first philosophy.
• Focused on results and operate with a sense of urgency.
• Possess strong attention to detail and practice effective time management.
• Budget building and analysis.
• Negotiation and collections.
• Relationship building.

Supervisory Responsibility
This position may have one or more direct reports and will require leadership abilities for cross-functional and interdepartmental groups to execute various programs and promotions.

Work Environment
This job operates in a clerical, distribution office/showroom setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, and digital cameras.

Position Type and Expected Hours of Work
This is an hourly, full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This is largely a stationary role, but involves climbing stairs in many of our branch locations; however, some material management is required. This would require the ability to lift light boxes and materials, open filing cabinets, and setting-up photographic equipment as necessary. The employee may be required to sit for long periods of time, but will also be expected to do on-site/field work such as photo shoots, tradeshows and meetings.

Travel

• Some regional travel will be required @25%

Education and Experience

• Bachelor/Associate degree in marketing, communications, or related field.
• Over 7 years’ work experience in a business, agency, distribution, or similar environment.
• Experience with MS Office and CRM.
• Experience with event planning, social media, eCommerce, and marketing automation.

Note: Job descriptions are not intended and should not be construed to be an exhaustive list of all responsibilities,

skills, efforts and working conditions associated with a position. They are intended to be accurate reflections of the

principal position elements for making fair decisions about the position related to such matters as staffing, training and

compensation. Management at any time as deemed necessary due to changing business circumstances may modify

job descriptions.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)