LOCAL/DIGITAL SALES MANAGER - KNOE

Monroe, LA Full Time
POSTED ON 5/11/2024

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KNOE:

KNOE-TV 8 News is an award-winning television station and news organization located in Monroe, Louisiana, covering northeast Louisiana, Union and Ashley Counties in Arkansas, and Warren and Adams Counties in Mississippi. KNOE-TV is owned by Atlanta-based Gray Television and is a sister station to ABC affiliate KAQY. Our offices and studios are located on Oliver Road in Monroe, and our transmitter is located in the town of Columbia in Caldwell, Parish. Since our first broadcast day on September 27, 1953, KNOE-TV has offered the best news, entertainment, weather, sports, and investigative reporting. Besides providing high-quality programming from both the CBS and ABC television networks, we also offer programs from the CW network. For further information, please visit www.knoe.com.

Job Summary/Description:

KNOE-TV 8 is seeking a dynamic and results-driven leader with a positive mindset to join our sales team as the Local/Digital Sales Manager. The LSM/DSM will train and lead our local sales team of multimedia sales professionals to drive revenue growth and achieve sales revenue goals through the sale of effective strategic multimedia advertising solutions for local businesses. The ideal candidate should have a deep understanding of the local media landscape, the ability to build and maintain client relationships, possess strong, organization, communication, sales, and analytical skills, and thrive working in a fast-paced environment.

Duties/Responsibilities include (but not limited to):

• Lead, motivate, and coach a team of sales professionals to drive performance and exceed sales goals.
• LSM/DSM will handle all house accounts and multi-market deals.
• Build and implement multimedia marketing strategies that achieve client goals.
• Work collaboratively with management, sales team, internal departments, and corporate product team.
• Launch and train sales team on new digital strategies and products.
• Foster a culture of accountability, collaboration, and continuous improvement within the sales team.
• Help team develop new local direct business by utilizing and maximizing all station platforms including but not limited to broadcast, digital, mobile, and sponsorships.
• Serve as the in-market expert for broadcast and digital marketing.
• Proficiency with operational systems such as Wide Orbit, Matrix, etc.
• Assist with inventory management and campaign reporting.
• Strong knowledge of the broadcast and digital advertising industry, industry participants, trends, and technologies.
• Excellent communication and organization skills with a demonstrated history of client satisfaction.

Qualifications/Requirements:

• Highly organized and able to multi-task in an extremely fast-paced environment. Must have the ability to work independently and manage your time effectively.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office products such as Outlook, PowerPoint, and Excel.
• Strong business writing, listening, and verbal communication skills are critical.
• Google Analytics experience is preferred but not required.
• Two years minimum marketing or sales experience required with Digital product experience preferred.
• Bachelor’s degree in marketing/advertising or similar field preferred but not required.
• Candidate must have a valid driver’s license and be able to successfully complete the MVR check.

Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KNOE-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before or by the first workday. 

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