Marketing consultant

About Gray Television :

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WCTV :

WCTV covers about 19 counties in North Florida and South Georgia. Our station is based in the Florida state capital, and our DMA is a fast-paced and exciting environment.

We are a team of hungry, passionate journalists in a well-established newsroom. Rising talent has the opportunity to work with, and learn from, experienced team members.

The expectations are high, and we recognize how important our work is to the community we serve.

Culture comes first. Success follows. At WCTV, our people are our greatest asset. WCTV is Tallahassee's legacy CBS affiliate and the most-watched TV station in the region.

WCTV.TV's digital footprint surpasses any in the market or region and continues to grow each month. WCTV has earned this spot for over sixty-five years and has done so by recruiting the best in the industry.

At WCTV we play to win, work hard, and are always seeking NEW direct business. Join this fun and dynamic sales team today in sunny Tallahassee, Florida where the beach is close by, and the weather is beautiful!

Job Summary / Description :

WCTV, a 67-year-old Gray Media Group powerhouse station, in Sunny Tallahassee Florida, has an established list available for an experienced, proven sales professional.

Closing new local direct business must be a passion. We have a competitive compensation package and offer top advertising platforms, CBS, MeTV, MyNetwork, and the largest, most comprehensive DIGITAL solutions in the market on WCTV-TV.

Duties / Responsibilities will include, but not limited to :

• First and foremost, new business development
• Convert linear-only clients to digital / broadcast clients
• Grow digital revenue
• Exceed or at a minimum achieve monthly, quarterly, and annual revenue goals
• Initiate, cultivate, and maintain WCTV advertising client relationships
• Secure new Local Direct advertising business for WCTV and our related properties
• Service and grow existing accounts through the use of creative ideas, special opportunities, and a professional consultative selling approach
• Cultivate positive, long-term working relationships with clients, key decision-makers, advertising agencies, and media buyers
• Have a strong working knowledge of marketing concepts along with a detailed understanding of television and digital media advertising methods and strategies
• Be proficient in all software utilized for daily business (including, but not limited to : Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office products, comScore Station View Essentials, etc.)
• Understanding Matrix would be a plus
• Present yourself professionally and respectfully as a representative of WCTV and Gray Television

Qualifications / Requirements :

• Proven track record of Digital and Broadcast sales success in local media
• Excellent listening, presentation, negotiation, and closing skills
• A team player with the ability to create, build, and nurture business relationships
• Must handle multiple projects, prioritize and complete specific tasks on time
• A strong sense of urgency and a winning attitude
• Excellent analytical and problem-solving skills
• BS / BA degree in business, marketing, or equivalent work experience.

If you feel you're qualified and want to work with a great group of people go to https : / / gray.tv / careers#currentopenings, you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references

Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

WCTV-TV / Gray Television, Inc. is a drug-free company

Additional Info :

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to fully vaccinate against the coronavirus before the first workday.

Last updated : 2024-05-14