Coca Cola - Retail Activation Specialist - Rochester

The Agency:
Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values, and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’, and our strategic ‘house.’ A carefully constructed blend of individual creative thinking and strategic, commercially based rigor.

Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture and ultimately, powerful creative brand engagements.

Job Summary:
The Retail Activation Specialist (RAS) position is responsible for maintaining program availability and merchandising products according to Coca-Cola standards within his or her designated territories. This includes cold box, ambient product placement, building displays, updating POS, and maintaining clean and organized product space. The RAS is dedicated to meeting customer service expectations through daily communication, problem-solving, and appropriate follow-up with all designated program stakeholders.

Additionally, the RAS is responsible for maintaining professional relationships with store(s) stakeholders, RAS colleagues, Coca-Cola and Green House Management, along with bottler stakeholders in addition to consumers at the store level. As the face of Green House, the RAS will frequently communicate with the Field Sales Manager (FSM) and the Account Director(AD) to ensure alignment of program opportunities and objectives while ensuring program imperatives are being achieved and excelled.

Key Responsibilities: 

Selling & Executing in Local Market (90%):

• Sell and merchandise incremental cases on displays to grow retail floor space.
• Execute new displays to gain market share and brand availability in outlets.
• Gain new facings for assigned brands to grow market share and case volume. 
• Execute POS to increase brand visibility and impressions in accounts. 
• Close out of stocks for brand(s) in accounts via incremental salesfloor displays. 
• Visit accounts to merchandise cases and grow distribution via incremental displays. 
• Obtain “high-traffic” display opportunities and maintain brand merchandising standards throughout account(s). 
• Review territory coverage plan with FSM weekly based on commercial opportunity; ensuring routes cover accounts where the initiatives mentioned above are attainable

Communication and Review (10%):

• Record a minimum of 35 account calls per week via Repsly
• Record 40 working hours per week via Repsly
• Attend and actively participate in weekly team calls
• Review weekly and monthly KPI progress with the Field Sales Manager. 
• Ensure proper budget management via expense report submissions bi-weekly

Minimum Requirements: 

• CPG experience preferred; not required. 
• Beverage industry experience preferred; not required. 
• Strong customer service skills
• Strong brand marketing and negotiation skills
• Adept at networking, selling, and interacting with diverse groups of people
• Excellent communication and presentation/public speaking skills
• Ability to develop and maintain effective working relationships with all members of extended sales and brand teams
• Ability to be a passionate and enthusiastic brand ambassador for Topo Chico
• Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation development
• Understand how to get things done by leveraging opportunities against multiple resources
• Results-driven and customer-focused mentality with a collaborative attitude
• Willingness to work unconventional hours to meet outlet/bottler needs (early mornings and weekends)
• Must have a valid Driver’s License and be able to drive/travel through the designated market area
• Ability to travel out of state

Essential Physical Functions: 

• Communicates effectively both in-person and over the phone, email, and in presentations
• Observes associate, customer/member, or supplier behavior
• Enters and locates information on computer
• Creates documents, reports, event recaps for tracking progress and success
• Ability to lift weight in excess of 40 lbs.
• Ability to carry weight in excess of 40 lbs.
• Ability to sit/stand for prolonged periods of time
• Ability to pick up and transport POS, merchandising equipment, and product

Compensation and Benefits: 

• Salary: $50,000 - $55,000 annually. 

• Bonus Opportunity: 10%. 

• Auto allowance: $600 monthly. 

• Communication allowance: $150 monthly. 

• Wellness benefit: $50 monthly. 

Join us in cultivating creativity and driving brand success! Apply now to become a Retail Activation Specialist at Green House. #RetailActivation #BrandEngagement #JoinOurTeam