SVP, Account Director

WHO WE ARE

At GREY, we believe the most powerful force in the world is creativity. And for over a hundred years, we have been expanding how creativity is used to move people, business, and the world forward. We are grounded in our belief that the best ideas either create or reflect culture and can be used as a platform for action with and for our audiences - ideas we call, Famously Effective. 

Named “Comeback Agency of the Year” by AdAge in March 2022, we are writing our next chapter and looking for incredible talent to join us to help write it, together. A chapter where we remain creatively driven, where we continue to increase our focus on the impact we can have on people, our client’s business and the world, and where every part of our culture and company is centered on the humans around us. 

POSITION OVERVIEW

The SVP, Account Director will lead a large established account as the lead brand steward. This integrated role includes development of integrated campaigns consisting of TV/content, digital, and social initiatives, requiring a deep understanding of our client's full portfolio. The successful candidate will manage complexity while developing and implementing brand communication strategies and promotional campaigns. The role demands a dynamic approach, managing a continuously evolving relationship in our ever-changing marketing landscape, and using proven judgment and management skills to handle all responsibilities. The successful candidate will oversee a large multi-disciplinary team serving both national and global clients, identifying new growth opportunities within existing brands and agency new business efforts. The SVP, Account Director will champion our teams' efforts in making Famously Effective work for our clients, ensuring excellence in delivering the annual scope of work.

KEY RESPONSIBILITIES

• Client Brand Advisor
  • Demonstrate thorough understanding of your client’s market landscape, including competition, with a perspective and POV on trends that bring innovative thinking and ensure forward-looking work.
  • Use your experience and deep understanding of the client’s business, including emerging trends, consumer behavior, and the ever-evolving innovation landscape relevant to your client’s business, to establish yourself as a thought leader and help set the direction for your accounts.
  • Serve as a key point person for all day-to-day client communications across the team, which include but are not limited to daily updates to the more senior client-agency evaluations. 
  • Develop and maintain strong collaborative internal and external relationships, becoming the client’s go-to agency resource for any and all initiatives.
  • Run senior client level meetings, ensure work is delivered on time, on brief, and within budget, and take a proactive and transparent approach should the team not be able to deliver within the budget/timeline provided.
  • Partner with the Chief Client Officer to create a measurable and quantifiable dashboard to report on the client-agency relationship status.
• Creative Collaborator and Creative Champion
  • Work seamlessly with your cross-discipline leadership team, as a team, and work to deliver famously effective work and thinking to our clients every day. 
  • Set our people, presentations and work up for success. 
  • You work with your creative and strategy leadership partners to own driving a culture of creative ambition with both clients and your cross-discipline agency teams.
  • Oversee and act as a client-centric contributor to project level work, shaping the approach or presentation based on the client business and brand strategy, organizational dynamics, and agency positioning.
  • Oversee live-action television shoots (including attending pre-production meetings and shoots), supervise post-production processing (including process review, rough cuts, etc.), and work on digital and social initiatives (website builds, upkeep, social media, landing pages, and microsites)
• Growth Oriented Agency Leader
  • Lead Account team members, provide cross-disciplinary leadership by being prepared, proactive, thorough, fair, and balanced, and have a willingness to do what’s required by clearly communicating and managing expectations.
  • Partner with the Chief Client Officer on management and drive long-term planning of the account.
  • Run the operations of the cross-discipline team - thinking as much about “how” we are working - ensuring clarity of roles and responsibilities across the team. 
  • Develop accurate budgets and timelines, manage budget in partnership with Project Management and Finance, support senior Account leadership by continuously reviewing financial performance at the top and bottom line, and successfully forecast against a project pipeline and guide investment decisions toward healthy agency profitability.
• Intentional Leadership
  • Lead through the lens of our values and ensuring diversity, equity and inclusion are core to how you lead. 
  • Lead and invested in the growth and development of the account team. Comfortable with giving and receiving consistent feedback and making sure to create an environment that fosters strong performers on your team. 
  • Lead and invested in the growth and development of the entire cross-discipline team - fostering a team environment that brings out the ability for everyone to do their best work. 
  • Consider yourself an agency leader - invested in the culture of the Studio and the wellbeing of our people.
  • Partner with the Chief Client Officer on management and drive long-term planning of the account.

WHAT YOU WILL NEED:

• 12 years in a related environment (marketing, agency, product, etc)
• Experience in full 360 integrated work, including but not limited to TV, content, digital, social, and OOH
• Experience in developing and leading work in omni-channel format 
• Experience in partnering with clients and strategy team in shaping, leading the prep for, and implementing insights from market-research projects 
• Experience in building strong client relationships that result in excellent work and drive organic growth 
• Experience in effective account housekeeping (timeline and budget development and management) 
• High creative output standards, expecting the full team to be passionate, focused, and committed to making Famously Effective work for our clients.
• Proven track record of supervising and developing Account talent.
• Experience with multicultural advertising campaigns 

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.