Global Director of Consumer and Market Insights

Griffith Foods
Alsip, IL Full Time
POSTED ON 4/14/2024 CLOSED ON 5/13/2024

What are the responsibilities and job description for the Global Director of Consumer and Market Insights position at Griffith Foods?

Position Title:                 Global Director of Consumer and Market Insights   Hiring Manager:              VP, Global Marketing   Location:                         Hybrid role (in office and remote), candidate must be within a commutable proximity to any of the following office locations: Chicago area (Alsip, IL or Lombard, IL); Toronto, Canada; Monterrey, Mexico; Somercotes, UK;          Herentals, Belgium; Valls, Spain; Medellín, Colombia; Jundiaí, Brazil; or San José, Costa Rica.   Summary: Lead the development and delivery of global insights (market, customer, competitor, and consumer), tools, capabilities, partnerships & ecosystems, and analysis in alignment with our 2030 Aspirations.    Significant focus will be on Innovation related to Alternative Protein and Nutrition, Segment and Category strategy development, and on garnering insights related to emerging areas of focus including, but not limited to, Regenerative Agriculture and Underserved Communities.   Essential Duties & Responsibilities: Leverages qualitative and quantitative data and analytics to derive unique insights designed to drive competitive differentiation and business strategy Leverages technology, tools, and research methods to analyze data, evaluate complex situations, predict outcomes and drive strategic decision making  Leads in the development of globally relevant primary and secondary research projects aligned with our strategic areas of focus Champions the integration and application of insights to deliver quantifiably superior products and solutions, to uncover significant commercial potential Develops an ecosystem of primary and secondary data partners capable of enabling the elevation our insight capabilities, addressing gaps/needs in the business from an intelligence perspective. Develops and drives trends to influence future strategic business and scenario planning Leverages insights to guide strategy development, predictive industry trend forecasts and segment positioning assessments  Supports the development of product category and segment strategies, generating relevant market, customer, competitor and consumers insights Collaborates with regional Insight leaders to develop and execute primary and secondary research projects Explores innovative analytical and data management tools and pioneers the incorporation of these to continuously grow and develop the market intelligence capability Communicates internally with all necessary functions to exchange technical information and project timelines.   Qualifications:   8 years of Market Intelligence/Insight capabilities in the Food Industry; preferable experience in B2B environments Preference to those who have experience in Griffith Foods’ grow aggressive product categories (Sauces & Dressings, Seasoning, and/or Alternative Protein) First-hand knowledge of the food industry and market intelligence agencies servicing it Proven ability to develop comprehensive Insight strategies Demonstrated track record of working with cross-functional global teams, in addition to working autonomously Ability to manage multiple projects and high priority tasks   High attention to detail for both written and visual content Passion for innovation and continuously adapting to the evolving needs of the world. Proficient in the use of all databases (Mintel, GlobalData, Technomic, Profound, Euromonitor) and determine best source for obtaining information via the internet and other sources. LI#DNI
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