What are the responsibilities and job description for the Global Director of Consumer and Market Insights position at Griffith Foods?
Position Title: Global Director of Consumer and Market Insights
Hiring Manager: VP, Global Marketing
Location: Hybrid role (in office and remote), candidate must be within a commutable proximity to any of the following office locations: Chicago area (Alsip, IL or Lombard, IL); Toronto, Canada; Monterrey, Mexico; Somercotes, UK; Herentals, Belgium; Valls, Spain; Medellín, Colombia; Jundiaí, Brazil; or San José, Costa Rica.
Summary:
Lead the development and delivery of global insights (market, customer, competitor, and consumer), tools, capabilities, partnerships & ecosystems, and analysis in alignment with our 2030 Aspirations.
Significant focus will be on Innovation related to Alternative Protein and Nutrition, Segment and Category strategy development, and on garnering insights related to emerging areas of focus including, but not limited to, Regenerative Agriculture and Underserved Communities.
Essential Duties & Responsibilities:
Leverages qualitative and quantitative data and analytics to derive unique insights designed to drive competitive differentiation and business strategy
Leverages technology, tools, and research methods to analyze data, evaluate complex situations, predict outcomes and drive strategic decision making
Leads in the development of globally relevant primary and secondary research projects aligned with our strategic areas of focus
Champions the integration and application of insights to deliver quantifiably superior products and solutions, to uncover significant commercial potential
Develops an ecosystem of primary and secondary data partners capable of enabling the elevation our insight capabilities, addressing gaps/needs in the business from an intelligence perspective.
Develops and drives trends to influence future strategic business and scenario planning
Leverages insights to guide strategy development, predictive industry trend forecasts and segment positioning assessments
Supports the development of product category and segment strategies, generating relevant market, customer, competitor and consumers insights
Collaborates with regional Insight leaders to develop and execute primary and secondary research projects
Explores innovative analytical and data management tools and pioneers the incorporation of these to continuously grow and develop the market intelligence capability
Communicates internally with all necessary functions to exchange technical information and project timelines.
Qualifications:
8 years of Market Intelligence/Insight capabilities in the Food Industry; preferable experience in B2B environments
Preference to those who have experience in Griffith Foods’ grow aggressive product categories (Sauces & Dressings, Seasoning, and/or Alternative Protein)
First-hand knowledge of the food industry and market intelligence agencies servicing it
Proven ability to develop comprehensive Insight strategies
Demonstrated track record of working with cross-functional global teams, in addition to working autonomously
Ability to manage multiple projects and high priority tasks
High attention to detail for both written and visual content
Passion for innovation and continuously adapting to the evolving needs of the world.
Proficient in the use of all databases (Mintel, GlobalData, Technomic, Profound, Euromonitor) and determine best source for obtaining information via the internet and other sources.
LI#DNI
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