What are the responsibilities and job description for the Field Marketing Coordinator position at Gron Confections?
Position Title: Field Marketing Coordinator
Company Overview:
We are Grön, makers of the most delicious cannabis edibles on earth. We're one of the largest cannabis edibles brands in North America, dedicated to producing high-quality products that cater to the diverse needs of our customers. Our company is driven by innovation, sustainability, community, and a passion for delivering exceptional products to the market. At Grön, we set high standards for our products and the work that supports them. As industry leaders, we expect all employees to work at an elevated level of performance, attitude, professionalism, knowledge, and decision making every day. We ask employees to participate in all tasks associated with our operation and work collaboratively as a team.
Job Description:
The Field Marketing Coordinator will spread brand awareness and increase retail sales through retail merchandising, experiential marketing, budtender education, client visits, promotional activities, and customer engagement. We're looking for someone committed to proactively growing our brand and product reach by establishing new relationships and developing current relationships with dispensaries and customers. The position will be full time, including events on occasional weekends and some evenings.
Key Responsibilities:
- Managing Brand Ambassadors: Collaborate with brand ambassador teams in each market to plan, schedule and oversee in-store and event marketing activations
- Swag Management: Track inventory for unmedicated samples, soft goods, wearables, swag, and manage distribution of these materials
- Retail Merchandising and Displays: distributing and installing display items at retail locations
- Promote Grön products through community outreach at dispensaries or industry events
- Transport, set up, break down and maintain tradeshow materials, event supplies and table displays
- Educate customers, retailers, dispensary staff and distributors about Grön's products
- Maintain an organized calendar of in-store events through Microsoft Outlook
- Prompt responses to invites for in-store events and any emails that you receive from retailers or Grön sales and marketing teams
- Clear and concise communication with Account Managers concerning in-store events, budtender educational sessions via email, text messages, phone calls, etc.
- Engage with budtenders and customers to collect feedback on products
- Work closely with sales and marketing staff to execute marketing campaigns and strategies
- Submit photos and reporting from each in-store event on customer preferences, metrics, and performance of promo deals
- Communicate any opportunities for in-store displays or merchandising to marketing and sales teams
- Always represent a positive image of the brand
- Maintain a clean and hygienic personal appearance
- Comply with dress code for in-store events
Requirements:
- Must be 21 years of age or older
- 2 years of cannabis marketing or sales experience
- Applicants must have their own reliable transportation and a valid Driver's License
- Proficiency with Microsoft Office Suite is a plus!
- Must have excellent communication skills and a customer-focused attitude
- Excellent presentation skills, friendly, outgoing
- Comfort within dispensaries and other promotional venues
- Long periods of prolonged sitting and standing
- Cannabis industry experience
Work Environment:
Travel is 50 - 75% of the role. The Field Marketing Coordinator will be presenting product to potential and active retail partners, as well as speaking with them regarding sales, use and effects. Speaking with the public about the company and product is necessary as well.
Physical demands:
- Must be able to transport and set up a promotional table
- Ability to lift and carry up to 30 lbs. periodically
- Ability to stand, sit, squat for 1-2 hours at a time
- Ability to sit and drive for extended periods of time
Compensation:
This position starts at $55K
Grön is committed to equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. In accordance with applicable laws and regulations, our company provides a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion or belief, national origin, gender, family or parental status, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. We hire and promote individuals solely based on qualifications for the position to be filled and business needs. Grön will not tolerate discrimination or harassment based on any of these characteristics. We encourage all applicants over the age of 21.
Salary : $55,000