VP, Ecommerce

VP, Ecommerce & Digital Marketing

VP, Ecommerce & Digital Marketing

Position Overview:

As a member of the leadership team, VP, Ecommerce & Digital Marketing will report to the CMO & CEO. They will be responsible for developing and accelerating marketing and eCommerce strategic growth, leading digital marketing initiatives, and creating top-notch digital consumer experience.

The ideal candidate will have a proven track record of leading a fast-growing organization with experience in DTC.

Objectives and Responsibilities:

• Develop ecommerce and digital performance marketing strategies.
• Implement marketing plans and programs that are consistent with the brand and traditional marketing activities.
• Work with senior leadership analyzing, planning, and executing business plans.
• Analyze and maintain knowledge of ecommerce trends to target competition.
• Monitor the market and competition while developing and executing strategies to increase market share.
• Provide strategic development around SEO, paid social media and email marketing.
• Lead team and product launches to ensure accelerated revenue growth.
• Provide data and analysis to direct reports in the performance of their duties.
• Work with team members to establish work priorities and achieve company goals.
• Develop customer retention strategies.
• Increase new customer revenue by developing and effectively executing digital sales and marketing strategies.
• Maintain PNL management.
• Develop, communicate, and manage vendors and agencies by establishing a strong strategic partnership while having the ability to negotiate contracts.
• Develop, lead and mentor an ecommerce team by setting performance goals, providing constructive feedback, and ensuring all necessary tools for a top performing team.
• Oversee website product design ensuring it is user-friendly while constantly improving DTC conversion rates.
• Regularly analyze and implement new technologies working directly with the Creative team on improving customer experience on the website.

Education, Skills, and Qualifications:

• Minimum education: bachelor’s degree in marketing or related field.
• Minimum 10 years of hands-on experience in ecommerce digital marketing.
• Minimum 5 years of leadership experience.
• Negotiation skills in managing vendors and agencies.
• Well versed in SEO, paid social media and email marketing.
• Ability to analyze market trends and bring forth new ideas to create business strategies.
• Analytical thinker with a business model skill set to accelerate growth across the digital space.
• Proven track record building and maintaining productive team members.
• Strong background with Shopify.

Additional Details & Benefits

• Full-Time with competitive pay
• Health benefits package
• PTO
• 401K matching
• Casual company environment with a work hard, play hard culture.
• Corporate office located in PA.

Qualifications

Salary : $75,100 - $95,100