What are the responsibilities and job description for the Email Marketing Manager position at Guidant Financial?
The wage for this position is between $65,000-$75,000 per year.
This is a fully and permanently remote work from home opportunity with a growing and stable company available only in the following states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA.
Are you excited by the thought of helping entrepreneurs across the country realize their dreams of building their own company? We have a bold vision of increasing the number of people who succeed in small business. To date, our team has put $5B of funding to use, helping launch over 20,000 businesses and creating nearly 100,000 jobs to the economy. We’re doing this by delivering innovative funding solutions and building the latest technology to help entrepreneurs across the country start and grow their small businesses. Our purpose goes beyond supporting entrepreneurs – we want our employees to feel as empowered as our entrepreneurs to make an impact on our clients and their careers.
Our Values
Passion: You champion our mission and think like an entrepreneur.
Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
Connection: Connection is important. You lift others up because when they grow you grow.
Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.
Diversity: You encourage diversity, equity and inclusion. You help empower our community and foster an environment that encourages different perspectives and values each team member's individual experiences.
The Role
The Email Marketing Manager will be an integral part of our marketing and sales focused team. They will execute email marketing strategies, informing and educating effectiveness utilizing data-driven insights. This individual will help to increase quality leads and awareness in partnership with Marketing, Sales, Business Services, and client facing teams. They have a breadth of experience developing and executing effective email campaigns, audience segmentation and analytic reporting for everything email. This individual will also own our social strategy.
What You’ll Be Doing
- Build email drip and trigger-based campaigns using Pardot and overall planning, including audience segmentation, general content of emails, timing, analysis and testing opportunities
- Maintain and own Pardot and Salesforce reporting dashboards to show overall ROI from email channel
- Own the end-to-end user journey, including creative ways to engage and reach clients, prospects and partners through email channel
- Collaborate with Sales, Partner, Business Services, Client and leadership teams to ensure design, layout, and messaging is clear and concise within email channel
- Assist with creative direction and deliverables including collateral and email copy writing
- Manage social channels and strategy across LinkedIn, Facebook and Twitter
- Monitor the competitive landscape as it pertains to email and social
Additional Functions
- Partner with the Revenue leadership team on special projects, reporting and process improvement.
- Perform other duties as required
Salary : $65,000 - $75,000
