What are the responsibilities and job description for the Account Manager - East position at GumGum?
Summary
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising industry. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.
The Account Manager is a critical role in working directly with our advertising agency partners to execute on campaigns to meet client targets. The role supports our sales team to ensure that all aspects of campaigns are performing above client expectations while updating, educating and building relationships with advertising users.
The Account Manager facilitates the management of all aspects of the campaign internally working with our design teams, the advertising operations and our sellers while providing GumGum clients with an industry leading end-to-end experience.
Please note, GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN, however prefers candidates in the east coast area.
Responsibilities
- Support new business development
- Utilize GumGum’s internal inventory management system to build media proposals for prospective clients
- Work with and support sales team in building campaign proposal – including excel spreadsheets, PPT, word documents, emails, etc
- Support Sales in managing and executing strategic sales opportunities
- Coordinate internal teams and execute on sold campaigns
- Work with sellers to plan, manage, implement and execute sold advertising campaigns
- Work in tandem with clients and internal teams to traffic assets/creative/tags for campaign set up
- Review campaign performance daily to ensure performance is trending to achieve KPIs. Meet with Ad Ops to suggest campaign optimizations
- Present campaign performance and updates to client or sales team and communicate optimizations to achieve goals
- Discover new opportunities for growth among existing campaigns
- Assemble campaign wrap decks and final reports to highlight performance and learnings
- Execute on internal processes
- Review and approve IOs and billing reports to ensure correct and timely billing occurs
- Provide feedback to the company on how to best service clients' needs
Minimum Qualifications
- BA/BS degree in Business (Advertising/Marketing) or similar experience
- 3 years of experience in the digital media field, preferably in online verticals - Account Management, Media Planning, Customer Service
- Intermediate PowerPoint, Excel and Word skills
- Familiarity with Atlas, Doubleclick, Comscore, Sizmek, MOAT, Integral Ad Science, Millward Brown, Salesforce, Nielsen, DoubleVerify and JIRA
- Proficient with online advertising terms, concepts, and revenue model
Benefits & Perks
- Medical Coverage including 100% premium coverage for employee spouse/family
- Vision Coverage including 100% premium coverage for employee spouse/family
- Dental Coverage including 100% premium coverage for employee spouse/family
- Flexible Spending Account (FSA)
- Employer-Matched 401(k) Retirement Plan
- Life Insurance and AD&D
- Business Travel Accident Insurance
- Short-Term and Long-Term Disability
- Stock Incentive Program (role dependent)
- Paid Parental Leave - Birth parents can receive up to 16-18 weeks for birth recovery and baby bonding. Non-birth parents can receive up to 10 weeks for baby bonding
- Transitional Return-to-Work Schedule
- Modern Family Support: Cleo App
- Employee Assistance Program
- Legal and Identity Theft Protection
- Student Loan Repayment Assistance
- WFH Stipend
- Wellness Reimbursement
- Flexible Time Off
- Veterinary Discounts
- WeWork Monthly Pass
- Pet friendly organization - We love our fur babies! Check us out on Instagram @dogsofgumgum
- Incredible work/life balance with a collaborative and friendly work space
- A team that has transitioned to remote work impressively, and remains highly collaborative and connected
- GumGum Gives Back volunteering opportunities
- Virtual company events and (optional) in-person celebrations
- Virtual monthly team bonding events
- Anniversary recognition and awards
Career & Development Focus
- Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
- Opportunities to pursue business related side projects and yearly Hackathon
- Highly encouraged to contribute to open source software, including our own open source software
- Environment of learning from peers, including meetups, presentations and blog posts
- Opportunity to work with cutting edge technology
- Life Skills sessions - geared towards the whole life/ health / person
- Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation
- The VOICE Coalition - through our council committee, The VOICE Coalition’s mission is to build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement. We’ve created awareness and appreciation for our employees through Hispanic Heritage month, Women of GumGum, Asian Pacific American, GG Pride, etc.
Optional return to office: Our big vision for our futuristic “Farmhouses” in 2022!
- Offices will now be referred to as the “GumGum Farmhouse” -- a futuristic space centered around a bigger purpose: flexibility, sustainability, community, and growth!
- GumGum will continue to be a flexible/remote-friendly environment, however, offices will reopen in 2022 for any employees who choose to come in to collaborate, participate in an event, host your clients, contribute to our growing of plants/herbs/vegetables/etc.
Our Values…
Thoughtful…We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external)
Agility…We are quick, nimble, and change direction gracefully, while maintaining control.
Grit…We bring energy and perseverance to everything we do.
Our Culture…
GumGum expands globally! Our company recently acquired JustPremium, a European-based company that utilizes creatives as a means to develop digital environments. JustPremium’s rich media is one of the largest in the world, and brings forward higher performing ads that adds value to GumGum’s already thriving contextual intelligence. With this acquisition, we now have 375 employees globally, as well as new market expansion including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico. Together we will become the most powerful global solution for a cookieless future through contextual technology and high-impact creatives.
GumGum recently earned LA’s Best Places to Work Award in 2021 by BuiltInLA, and Inc. Magazine’s Best Places to Work in 2020 and it’s no surprise why. With company-sponsored social hours, annual holiday celebrations and on-site gatherings, GumGummers enjoy a fun, creative and collaborative workplace. We provide ourselves on our strong track record of giving employees the autonomy and support they need to succeed.
Check us out on Instagram: @gumgum