Website Optimisation Manager

We’re looking for a highly skilled website optimisation manager to join us here at GWI and help build GWI.com into a conversion engine. Not just any website optimisation manager though. We are looking for someone ambitious and genuine, who works best in the midst of a collaborative and forward-thinking team. That’s because as a GWIer you’ll be immersed in the fast-moving world of data tech. We think big to make an impact, we’re not afraid to ask why, and we always show respect. Those values are what got us where we are today, and they’re a big part of what we’re looking for in you.

About the job

Reporting to the Creative Director, you will be a key member of the Marketing team and be responsible for leading the conversion rate optimization of GWI.com, and leading the programme of ongoing development.  Setting a vision to ensure GWI.com stands out and making our website a perfect lead generation and nurturing tool. With support from designers, marketers, content creators, user researchers and developers, you will lead efforts to make those plans a reality, improving the online experience, customer journey and increasing conversion. You will also work with our IT, security and data protection teams to ensure the site maintains the highest security standards, and complies with all accessibility and privacy standards and regulations.

What you’ll be doing

• Develop and manage a global website strategy and roadmap that aligns with our business goals and objectives.
• Constantly review the website and implement site improvements to enhance the user experience, improve engagement and retention.
• Continually work with the Demand Gen team to optimize the conversion rates through A/B testing.
• Define and track KPIs to measure success and track progress against objectives.
• Conduct market research, competitor analysis and user behaviour/journey research to inform strategy and decisions.
• Work with the SEO manager to implement SEO strategies to improve organic traffic and increase visibility in search engine results pages.
• Maintain up-to-date knowledge of industry trends, technologies and best practices related to SaaS websites.
• Work with our operations team to manage our website agencies and make sure their work is prioritised correctly and execution is fast.

About you

First, as a global market research industry disruptor, we haven’t come this far without an entrepreneurial spirit and a get-up-and-go attitude. So if you think we’ll see that in you, you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.

Technical 

• Several years experience doing this role in a similar B2B environment
• A proven track record of creating exceptional website experiences, and increasing conversions.
• Fluency in HubSpot, Wordpress, and GA4
• Experience in website integrations with marketing automation platforms and other applications
• Understanding of the SaaS buying process.
• Experience reporting on events performance with a focus on demonstrating business impact and ROI.

Competencies

• An excellent communicator that can bring internal teams together on projects.
• Proven ability to build relationships across several stakeholders.
• A “people person” with a strong sense of ownership who brings teams together and likes connecting the dots across departments to solve problems.
• A love for details: we know the smallest things can make a big difference.
• Ability to manage multiple projects in a changing, fast-paced work environment.
• Proactive, reliable, and results-oriented with excellent project management skills

Our benefits

Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks, rewards and office benefits.

• Competitive salary and discretionary bonus
• 25 days annual leave (prorated)
• Flexitime and a great work-life balance (don’t just take our word, check out Glassdoor) 
• Allocated shares after 6 months, according to GWI’s share scheme 
• A range of discounts and freebies
• Accredited learning and development opportunities
• Simplyhealth cash plan for everyday healthcare
• Auto-enroll pension plan with GWI matching up to 4%
• Cycle to work scheme and commuter season ticket loan 
• Commit a working day to charity each year
• Early finishes on a Friday
• A well-stocked fridge, plenty of snacks (some healthy, some not so healthy) 
• Regular social activities, including free online yoga and team outings 

Who we are

GWI was founded with the knowledge that understanding your audience is really important for business. When you know who you’re speaking to and why, you can create content and campaigns that stand out to the people that matter.

Through our global online survey, we gather data on the behaviour and perceptions of consumers across the world. This provides businesses with deep, actionable insights on their audience, revealed from data they trust.

It’s been going well, too. Since launching in 2009, we’ve become one of the UK’s fastest growing target audience companies. We’re not about to stop growing any time soon. As a business, we’re on a mission to re-engineer data-driven marketing, and we’re on the lookout for talented people to join us.

Diversity & Inclusion

Imagine if our data came from just one kind of person. We’d get a very nuanced view of the world. And we definitely wouldn’t have got off the ground as a business.

Although things certainly aren’t perfect, we live in a society where differences are increasingly celebrated – so we’d expect nothing else from our teams. In fact, the GWI office is as diverse as our global data, it’s really important to us that it stays that way. This is a place to feel at home, express yourself freely and make your mark.

#li-hybrid