Email Marketing/SMS Specialist

ABOUT US:
Happy Feet Plus has become a local institution over the past 36 years. With 11 retail store locations across the Tampa Bay area, our brand has become synonymous with quality footwear, foot health, and pain relief. At Happy Feet Plus, we are merging state-of-the-art technology, with a traditional shopping experience, which offers a completely customized shopping solution to each customer that comes through our doors. Our unique, proprietary shopping experience is what separates Happy Feet Plus from others in the industry. This proven approach continues to help us add to our loyal customer base and is just one of the many contributing factors as to why we’re growing!

SUMMARY OF POSITION:
We have an immediate opening for an Email/SMS Marketing Specialist with experience building and executing Email/SMS campaigns. The ideal candidate would be an out-of-the-box creative thinker that is passionate about creating enticing content that tells a story. You will play a critical role in building and maintaining our Email and SMS marketing programs. If you possess strength for storytelling, the ability to conscientiously interpret data, and have a desire to help shape our Email and SMS marketing program, you could be just the right person for this job.

WHO YOU ARE

• You're a motivated individual with a passion to build and implement various strategies to help scale our E-commerce brands through Email / SMS marketing to hit revenue goals.
• You enjoy participating in high-level strategic discussions about digital marketing to troubleshoot why specific campaigns aren't working.
• You have a deep understanding of customer journey mapping, Email marketing strategies, and you're up to date on the newest E-commerce marketing strategies being used.
• You love brainstorming new ways to speak to the right customer, at the right time, with the right message. You love thinking of creative ways to engage and influence consumer behavior. You're hungry to learn more about Email marketing strategy and what makes it effective.
• You can drive results and work side-by-side with our marketing team to execute Email and SMS campaigns.
• You don’t mind getting your hands dirty with creating a variety of strategies for different brands, iterating, and finding out what you need to know to get to a great end result.
• Strong organizational and prioritization skills with the ability to think strategically, creatively, and analytically.
• Positive attitude and agile approach to your work, allowing you to pivot on a dime when necessary.
• Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary.
• Someone who is artistically inclined that has experience with graphic design and is proficient in Photoshop.

JOB RESPONSIBILITIES

• Responsible for designing, creating quality content and graphics, getting final approval, scheduling, and sending of all email & SMS campaigns.
• Ensure all campaigns are mobile-friendly and responsive in design.
• Proofread all E-mail/SMS campaigns for clarity, grammar, spelling, and ensuring all links are working properly.
• Build and execute dynamic and personalized content and campaigns.
• Build Email strategies in collaboration with our Merchandising department and Ecommerce Manager that align with our targeted audience, company values and goals to drive customer acquisitions, sales and retention.
• Working directly with General Merchandise Manager to ensure a cohesive online message, content and strategy are consistently applied to compliment the company’s overall mission and drive sales.
• Meticulously track, monitor, and report on each channel account's health and performance metrics, making recommendations to continually improve results.
• Work in close coordination with account representatives measuring performance, strategizing, and improving overall ROI per account.
• Consistently monitor, manage, and maintain all Email campaigns, making appropriate adjustments to increase ROAS to be in alignment with the company’s goals. Campaigns include but are not limited to: Welcome series, Transactional Emails, shopping cart and browser abandonment, post-purchase campaigns, weekly marketing sends, advanced segmentation, and implementing dynamic content for personalization.
• Responsible for managing and maintaining a valid and clean Email list. Perform regular list maintenance best practices like non-opener segmentation, win-back campaigns, and validation procedures.
• Establish targeting strategies based on customer lifecycle segmentation and predictive analytics.
• Developing Email marketing strategies to improve engagement, drive customer acquisition, and maximize customer retention.
• Leverage CRM and analytics platforms to support campaign execution.
• Analyze and track data to maximize the performance of Email campaigns to achieve optimum engagement, conversion, revenue, and growth goals.
• Ensure all Emails comply with best practices to ensure accurate Email tracking, deliverability, and a great customer experience.
• Staying on top of e-comm trends and adapting strategies based on what’s new.

Position Requirements:

• 2 years experience in Email/SMS marketing for e-commerce.
• Experienced in Email/SMS automation, segmentation, personalization, and A/B testing, within an omnichannel retail environment. Experience in developing and optimizing trigger and nurture campaigns.
• 1 year of experience utilizing Listrak.
• A proven track record of creating, implementing, and optimizing complex Email programs to meet business goals.
• Understanding of digital marketing principles, specifically Email marketing best practices.
• Excellent verbal, interpersonal, and written communication skills.
• Proficiency with Photoshop and graphic design.
• Bachelor’s degree, certification, or 2-3 years of experience working directly in marketing.

Job Type: Full-time
40 Hours per week

Schedule:
Monday - Friday 9:00am-5:00pm

Pay: Offering a competitive salary and benefits package

Benefits:
401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Email Marketing: 2 years (Required)
• Photoshop: 1 year (Required)
• SMS Marketing: 1 year (Preferred)

Work Location: One location