What are the responsibilities and job description for the Marketing Manager position at Haymarket Media Group?
Role Summary
To drive Haymarket Business Media (HBM) Marketing to deliver our Paid Subscription and Conferences & Events commercial objectives. To work with the Head of Marketing, to develop an annual Marketing Plan with Objectives, Strategy, Plan and KPIs, align across key stakeholders then ensure the team delivers it. To collaborate with other marketers to ensure the team delivers world-class Marketing.
Key Responsibilities & Accountabilities
Develop and execute marketing plans on a day to day basis to deliver the Commercial Objectives .
Find innovative ways to deliver against your Marketing Plan. Be able to flex your plan in response to the evolving market conditions.
Extend our reach to new segments of strategic importance to HBM. Lead the process of building new communities in in primary and adjacent segments.
Champion your Marketing Plan with your marketing colleagues and key Stakeholders across HBM showing tenacity and great communication skills.
As an experienced marketing professional help embed transition to lower volume, higher value Marketing approach across HBM working with peers, Data Ops and external partners to build and deliver a data informed, brand, content and proposition led model. Aim across the Marketing Community is to drive the number of people who buy from us up from 100K to 300K.
Help the Head of Marketing with reporting, planning, internal communications and development of a world-class Marketing Team and Community.
Person Specification
Essential
Significant experience in a successful Marketing Team in a matrixed organisation.
Strategic understanding - able to think about the needs from their role in the wider context of the organisation, and develop plans and adjust to multiple external factors.
Time-management - able to manage a broad remit from Paid subscriptions to multiple scale Live events to learning engagement to external partner relationships.
Innovative - demonstrates new thinking in strategy and execution.
Excellent communication - within the marketing team plus work constructively to win-win with Commercial and Creative stakeholders.
Development - ambitious to develop self and help team members with theirs.
Interest in Haymarket brands and B2B Marketing.
An interest in Haymarket’s DE&I network initiatives.