What are the responsibilities and job description for the Hi-Tech Marketing Lead position at HCLTech?
Marketing Lead - Tech Vertical
Location: Santa Clara, CA
We are seeking a dynamic and experienced individual to join our team as a North America marketing head for the Tech vertical. As the Vertical marketing head, you will be responsible for overseeing the execution of multi-channel marketing strategies, including Account Based Marketing, Events, Campaigns, Digital Channels and Demand Generation. Working closely with the leadership teams from the business unit, you will ensure complete alignment with the business strategy and goals, working closely with business leaders to enable strategic business objectives. Through your team, you will communicate key messages to defined target audiences, establishing our thought leadership and creatively showcasing our strengths and key differentiators to the industry decision-makers and key influencers.
· Drive strategic programs to showcase HCLTech’s vision, propositions, solutions, services and more
· Design innovative client engagement programs and platforms towards awareness creation, deepening relationships and demand generation
· Creating CXO engagement platforms
· Campaigns: Multi-channel persona-based, Content Syndication and social selling
· Creation and curation of engaging content and visitor experience management
· Collaborate with sales to build, maintain and execute marketing plans aligned with the business objectives to drive pipeline generation & revenue growth through
o Demand generation initiatives
o Cross-sell/ Upsell
o Deal renewals etc
· Develop marketing strategies that build brand reputation and establish HCLTech as a thought leader in the industry
· Work closely with cross-functional teams to create compelling content, including case studies, whitepapers, videos, thought leadership content, client-generated content and webinars, that engage target accounts and key client stakeholders across the buyer journey
· Collaborate with the sales team to identify high-value target accounts and develop ABM initiatives & personalized marketing campaigns that resonate with their business requirements
· Collaborate with the sales team to identify Key stakeholders & buyer groups to run people-based marketing initiatives
· Track and analyze content/ campaigns/ events performance to optimize future initiatives and improve ROI
· Provide reporting to the leadership team against agreed performance measures and provide insights on future strategies
· Marketing planning, budgeting, roll-out, tracking and executive reporting with actionable insights
· Analytical and reporting skills
· Demonstrate a strong work ethic and works collaboratively with stakeholders and teams to achieve common goals
· Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Location: California, USA
About HCLTech
HCLTech is a global technology company, home to more than 219,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services.
