Marketing Manager

Company Description

Health Evolution is a catalyst for positive change in health care. We convene the most influential cross-sector health care chief executives to inspire creative solutions for making our health system more accessible, equitable, effective, and personalized. Through our exclusive programs, we deepen your network to stimulate critical thinking, develop new insights, and facilitate individual and collective action. 

The selected candidate will join a fully remote, dynamic team that is responsible for attracting and engaging executive-level audiences across Health Evolution’s range of in-person and virtual events and initiatives. Health Evolution convenes several dozen virtual meetings and two, large in-person events each year:

• The Health Evolution Forum: The Forum is a peer-to-peer collaboration among leaders across health care sectors focused on driving near-term impact. The Forum currently consists of ten Roundtables and 200 fellows. The ten current Roundtables include the following:
  • Integrated Home-Based Care Models
  • Digital-Forward Consumer Experience
  • Commercial Risk-Based Contracting
  • Value-Based Care for Specialized Populations
  • Data-Driven Health Equity Strategies
  • Scalable Social Drivers of Health Solutions
  • AI and Data-Powered Innovation
  • Personalized Health Ecosystem
  • Elevating Mental and Behavioral Health Care
  • Confab for Advancing Women in Leadership
• Summit: The largest, most influential gathering of health care CEOs in America, which convenes each April in Dana Point, CA.
• Connect: A gathering of CEOs and C-suite officers focused on implementing transformational strategies, which convenes each September in Nashville, TN.

Job Description

Reporting to the Senior Director, Marketing Operations, the Marketing Manager is responsible for creating content and campaigns to grow our community of health care leaders. The ideal candidate can track and analyze the performance of marketing campaigns and ensure that our marketing materials are in line with our brand identity. The Marketing Manager will turn creative ideas into effective campaigns while building and maintaining a strong and consistent brand.

Responsibilities:

• Develop strategies and tactics to engage diverse audiences with Health Evolution and drive qualified leads
• Deploy successful marketing campaigns and own their implementation from ideation to execution to include design and production of collateral, website management, social media and direct mail.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups; to include managing website updates
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Manage community relations communication to include email management and correspondence with executive teams
• Liaise with Programming and Sales teams to create effective sales enablement content and collateral
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze member behavior and adjust email and marketing campaigns accordingly

Qualifications

What You Will Need to Be Successful

• A Bachelor’s degree in a marketing-related field, or equivalent work experience
• 3 years of experience identifying target audiences and developing successful marketing campaigns across various channels  
• 1 years of experience in a professional services or event environment
• Knowledge of website analytic tools (i.e. Google Analytics) is a plus
• Experience in health care industry is a plus, but not required
• Ability to travel up to 20% for annual on-sight events (as needed)

Interpersonal Skills & Attributes

• Skilled in relationship building, communications (verbal/written), follow-up and follow-through
• Ability to effectively work remotely with limited oversight but also collaboratively as a team player to achieve overall department goals and objectives 
• Excellent organizational skills and ability to manage multiple projects with varied deadlines
• Adaptable and self-motivated in learning new software and processes to improve marketing efforts

Please note that all employees of Health Evolution are required to be fully vaccinated (as defined by the CDC) against COVID-19.

Additional Information

Benefits

• Ability to work remotely
• Competitive compensation
• Competitive, comprehensive health care coverage.
• Flexible paid time off
• 401k w/company match

Health Evolution is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.