Digital Marketing Manager
Job Posting for Digital Marketing Manager at Healthcare Revenue Group
Become a valued member of our team, forging success in the exciting and dynamic industry of hearing healthcare!
Company Overview:
Join our hearing care marketing team supporting 22 brick-and-mortar hearing care clinics in 9 states (American Hearing Audiology and Stanford Hearing Aids) and 3 hearing care eCommerce sites: injoyhearing.com, directhearing.com, and discountdailyhearing.com. With a headquarters in Kansas City, KS, we are one of the largest 10-20 hearing care organizations in the U.S., and we’re continuing to grab market share and exceed industry growth rates by optimizing the digital presence of our clinic locations and driving extraordinary growth through our eCommerce properties.
Position Overview:
For this in-office/hybrid full time role, we are seeking a dynamic and innovative Marketing Manager to execute, manage, and report on the marketing efforts that drive the growth of our hearing care businesses. The ideal candidate will have a passion for healthcare, an analytical mindset, strong strategic thinking skills, as well as a proven track record of developing, executing, and reporting on various marketing campaigns. Additional valuable skills include a deep understanding of SEM/SEO, WordPress, WooCommerce, and spreadsheet manipulation.
Responsibilities:
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Company Overview:
Join our hearing care marketing team supporting 22 brick-and-mortar hearing care clinics in 9 states (American Hearing Audiology and Stanford Hearing Aids) and 3 hearing care eCommerce sites: injoyhearing.com, directhearing.com, and discountdailyhearing.com. With a headquarters in Kansas City, KS, we are one of the largest 10-20 hearing care organizations in the U.S., and we’re continuing to grab market share and exceed industry growth rates by optimizing the digital presence of our clinic locations and driving extraordinary growth through our eCommerce properties.
Position Overview:
For this in-office/hybrid full time role, we are seeking a dynamic and innovative Marketing Manager to execute, manage, and report on the marketing efforts that drive the growth of our hearing care businesses. The ideal candidate will have a passion for healthcare, an analytical mindset, strong strategic thinking skills, as well as a proven track record of developing, executing, and reporting on various marketing campaigns. Additional valuable skills include a deep understanding of SEM/SEO, WordPress, WooCommerce, and spreadsheet manipulation.
Responsibilities:
- Implement comprehensive marketing strategies to increase brand awareness, drive patient acquisition, and promote our services across multiple channels with a primary focus on the Google Ads and Microsoft Advertising platforms
- Conduct market research to identify growth opportunities, analyze competitor activities, stay informed about industry trends, and be knowledgeable about current and upcoming product lines
- Collaborate with the Chief Marketing Officer, Creative Director, Content Writer, and external vendors to develop marketing collateral, including print materials, email marketing assets, web pages, blog articles, digital content/ads, and multimedia assets
- Manage digital marketing initiatives, including website optimization, email/text marketing campaigns, web chat, and online advertising
- Build and maintain relationships with company leadership, providers, and patient care coordinators
- Monitor and analyze marketing campaign performance, track key metrics, and prepare regular reports to evaluate effectiveness and ROI
- Stay abreast of regulatory requirements and ensure all marketing activities comply with relevant guidelines and standards
- Track marketing expenses and optimize spending to achieve maximum impact
- Work inside patient management systems to export patient lists based on specific criteria and prepare them using pre-prepared spreadsheet formulas to finalize lists for email campaigns, text blasts, direct mail, and our outbound call center.
- Oversee the weekly scoring of call leads, provide support when needed, and review the progress of the scorers to ensure reporting timeliness and accuracy
- Support the upkeep and management of our group’s websites
- Communicate and collaborate with external marketing vendors and support managing our relationships with them
- Implement new tools, platforms, or systems as needed
- Update and manage various weekly and monthly reports for company leadership
- Help CMO maintain and improve inbound phone systems.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Proven experience in marketing management, preferably in the healthcare or medical device industry
- Ability to be on-site (non-remote) during business hours
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Creative mindset with a demonstrated ability to develop innovative marketing campaigns and messaging
- Proficiency in digital marketing tools and platforms, including Google Ads, Microsoft Advertising, SemRush, Google Analytics, Google Search Console, email marketing software, and social media management tools
- Competency working in website CMS and e-commerce platforms WordPress and WooCommerce.
- Ability to thrive in a fast-paced environment, manage multiple priorities, and adapt to changing circumstances
- Results-driven mindset with a focus on achieving measurable outcomes and driving business growth
- Mastery of KPI reporting and spreadsheet/pivot table creation and manipulation within Microsoft Excel and Google Sheets
- Experience working with CRM platforms and adapting them to fit particular needs
- $65,000-$80,000/yr commensurate with experience
- Health insurance
- 401K with match
- 3 weeks PTO
- STD/LTD/Life Insurance options
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