Marketing Services Specialist

The Marketing Services Specialist for Helena Product Group (HPG) coordinates marketing and communication tools to promote the HPG product line and internal communications.

The employee's primary duty must be the performance of office or non-manual work directly related to the management or general business operations of Helena or Helena's customers. This also includes the exercise of discretion and independent judgement with respect to matters of significance.

What your day may look like

• Develops and executes marketing and advertising plans and materials such as: radio spots, flyers, brochures, direct mail, statement stuffers, guides, co-promotional materials, billboards, program sheets, posters, print advertisements, digital advertisements, testimonials, videos, e-mail blasts, website and social media to support products.
• Builds marketing and communications requests from Product Managers.
• Works with publications to promote Helena's image and products.
• Provides writing, content and messaging support to facilitate strong, effective and meaningful communication via advertising and internal communication to support products.
• Develops and distributes new product launch kits to deliver brand awareness and support initial product positioning.
• Assists in identifying market opportunities and segments through research data to develop brand planning and communication initiatives.
• Coordinates tradeshow initiatives with staffing schedules, training on messages, marketing content, graphic creation, vendor management and shipping and logistics issues.
• Handles additional non-HPG communications requests from field, division, business unit and corporate.
• Develops marketing, advertising and communication materials for business unit marketing groups, division product managers and HPG brand managers.
• Assists with editorial and graphics for electronic advertising and video.
• Works with collateral material fulfillment vendor to manage inventory and ensures efficient delivery of materials to the salesforce.
• Develops and executes an internal Helena newsletter concerning HPG issues and product information.
• Monitors communication trends and make recommendations to enhance delivery Helena messaging.
• Works with vendors to investigate best promotional options and evaluates quotes.
• Coordinates the efforts in constructing and installing displays.
• Establishes and controls related budgets.
• Other duties as assigned by leader.
• Reliable and regular attendance is expected.

Education and experience needed for this position

• Bachelor's degree in business, marketing, agricultural communications or public relations is required.
• One year of related work experience is required.
• Agricultural experience is preferred.

Other skills that will help you succeed

• Ability to collaborate and develop large scale marketing plans.
• Written and verbal communication skills required to work with Scientists, Brand Managers and Sales team to create technical fliers, articles and social media posts.
• Working knowledge of Adobe Creative Suite required.
• Knowledge of the Microsoft Office including One Drive and One Note required.
• Photographic and Video ability and knowledge required.
• Ability to effectively review, develop and assess graphic designs and layouts.
• Ability to travel up to 15 percent required.

Your work environment and the physical aspects of the job

At Helena, safety is our highest priority. We seek out extensive safety measures and put them in place to minimize exposure to anything that could be potentially harmful to our employees.

The work environment for this position may require the employee to work in an outdoor setting in all types of weather conditions with exposure to outdoor elements. When working outdoors and possibly around moving equipment/mechanical parts, the employee may be exposed to fumes, airborne particles, chemical and biological hazards, vibrations and a risk of electrical shock. This position requires you to use your hands for many different tasks and to talk, hear, walk, stand and sit. You may be occasionally required to lift or move up to 50 pounds.

Who we are

Helena Agri-Enterprises, LLC is one of the nation's foremost agronomy solutions providers. We rank near the top nationally in volume and sales for crop production products, fertilizer, custom application, seed and precision agriculture, turf management, industrial weed control, forestry, aquatics and more. As a solutions provider, we help our customers make critical decisions about soil variability, nutrient and water availability, seed selection and pest management. We take pride in working with our growers beyond the sale, helping them in every aspect of their business.

Helena operates under several main business groups - Helena Products Group, AGRIntelligence, Helena Industries, LLC and Diversified Applications, Inc.

Helena is a special place to be

At Helena, we are family. Our employees take care of each other and support each other at work and in their personal life. Our family-like atmosphere creates a positive work environment that allows our employees to be high-performers because they feel comfort and compassion from their manager and work team. Our family-like culture is centered on our successful business model "People...Products...Knowledge." People being the first for good reason. When our employees are treated right and feel cared for, our customers thrive and our business grows.

Helena's commitment to diversity and inclusion

At Helena, we are committed to creating a diverse and inclusive work environment where all our employees feel safe, valued and have the opportunity to succeed. We embrace different backgrounds and human experiences because our customers are also diverse. When we all show deep appreciation for each other and our customers it builds trust that strengthens Helena and keeps us competitive.

Helena supports individuals with disabilities and reasonable accommodations may be made to enable qualified individuals with disabilities to perform job responsibilities.

Stay connected to Helena

Helena is an equal opportunity employer.