What are the responsibilities and job description for the Marketing Lead position at Helena Fence Co.?
About Us: Helena Fence is a dynamic and innovative company at the forefront of the Fencing Industry. We are dedicated to delivering exceptional products/services to our customers and fostering a culture of excellence and creativity. As we continue to grow, we are seeking a talented Marketing Lead to join our team and drive our marketing strategies to the next level.
Job Description: We are looking for a strategic and results-driven Marketing Lead to oversee all marketing operations and develop our marketing strategy and vision. You will be responsible for driving growth, increasing brand awareness, and ensuring the successful execution of marketing campaigns.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Lead and manage the marketing team, providing guidance and support.
- Plan and execute multi-channel marketing campaigns, including digital, social media, email, and traditional marketing.
- Analyze market trends and customer insights to identify opportunities for growth.
- Collaborate with the sales team to align marketing efforts with sales goals.
- Manage the marketing budget and ensure cost-effective use of resources.
- Monitor and report on the performance of marketing campaigns and initiatives.
- Build and maintain relationships with external partners, agencies, and vendors.
- Oversee content creation, including blog posts, press releases, and marketing materials.
Requirements: Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Lead or similar role.
- Strong understanding of digital marketing channels and tools.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal abilities.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with the ability to develop innovative marketing strategies.
- Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms).
Preferred Qualifications:
- Master’s degree in Marketing or a related field.
- Knowledge of SEO, SEM, and PPC campaigns.
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a talented and passionate team.
How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to Alisha@helenafenceco.com.
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Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
Salary : $60,000