Sr Mgr - Marketing Program ABM

The Sr. Marketing Program Mgr, ABM will partner with Marketing & Sales to influence our top account targets to assist in strengthen our sales and marketing cadence.  This role will be a critical resource in creating engagements within our top vertical accounts through multiple channels and in tandem with digital, demand, direct mail and field sales teams. They will own the overall responsibility for planning and executing our ABM strategy, working closely to influence how our automation programs, data, creative, reporting, insights and approach come together.   The job will require this individual to wake up every day thinking about how we can improve our ABM metrics, what’s next on our A/B testing plan, gathering ongoing feedback from sales and being intimately involved in our data tech stack with deep familiarity with how to orchestrate the right data ecosystem to be successful.

Salary:

$120,000

Primary Responsibilities:

• Demonstrate a proven track record developing account-based marketing (ABM) programs. You have designed and executed 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
• Identify internal and external resources for use in marketing execution for strategic accounts
• Lead ongoing account check-ins with sales team to ensure account goals and account plans remain on track
• Collaborate closely with marketing and sales to develop the strategies, processes, and content required to execute best-in-class ABM programs which result in substantial in-account pipeline growth.
• Guide team to execute from content creation to delivery using the right mix of digital marketing, inbound, broad-based, and field marketing activities
• Leverage account-based data and technology to help our marketing and sales teams attract, engage, convert, and grow strategic accounts.
• Monitor internal processes and communications to ensure emerging technologies and cross-portfolio solutions are fully integrated into all appropriate ABM marketing plans
• Collaborate with sales operations on developing the appropriate marketing metrics for these accounts, including visibility into marketing campaign results and effectiveness, including lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts within the account
• Provide administrative support where and when required to ensure the smooth running of the ABM initiatives; assist with various campaigns, setting up chosen ABM tools & SFDC campaigns.

Required Skills:

• 5 years B2B marketing experience with a focus on target/named account-focused programs in an account-based marketing, demand generation, or field marketing role
• BA/BS degree or equivalent preferred
• Experience with Eloqua and Salesforce required
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Competent in all areas of marketing including strategy, plans, sales enablement, thought leadership and demand generation
• Aptitude for leveraging digital marketing, digital advertising, ABM platforms and sales acceleration tools and technologies
• Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
• Deep experience with building and carrying out account-based marketing programs
• Very analytical and data-driven approach to demand generation with the ability to track and report on long-term and complex campaign performance metrics as well as lagging revenue attribution, revenue influence and ROI
• Proven success of multi-channel demand generation campaigns, as well as complex and variable ABM execution using both automated and disruptive technologies via inbound and outbound channels
• Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders, especially with Sales
• A strong understanding and measurable track record of enterprise-focused integrated marketing programs
• Excellent communicator and collaborator; knows how to build organizational support across multiple functions within the company
• BS in Marketing
• REMOTE with 5-10% Travel

Our Employees

We embrace and value diversity in everything we do. This melting pot of differing opinions, perspectives, cultures, and backgrounds energizes the company and fuels our passion to do what's right for our consumers, our clients, and our employees. It drives our entrepreneurial culture, generates new ideas throughout the organization and makes Hibu a better, smarter, rewarding company for those of us fortunate enough to work here.

For further information about Hibu, visit www.hibu.com

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NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address applicationaccomodation@hibu.com : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquiries or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability. In addition, we participate in E-Verify, for more information please click on the following link http://careers.hibu.com/#about-us

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