Digital Marketing Specialist

For more than 75 years, Highlights for Children has been at the forefront of children education with our coined term, Fun with a Purpose! We believe Children are the World's Most Important People. We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning.

Position Summary:

The Marketing Specialist will be responsible for day-to-day support and maintenance of paid search channels. You will monitor performance, assist technical implementations, ensure best practices, and make strategics recommendations for paid search campaigns. You will assist the Manager of Digital Marketing Channels with isolating channel testing opportunities, reporting on performance, summarizing learnings and forecasting performance. The ideal candidate loves new customer acquisition and has extensive knowledge and experience managing all aspects search campaigns across Google Ads, Bing ads and YouTube. This role requires a high level of collaboration, paid media technical knowledge, and experience with performance analysis and budget management.

Essential Duties and Responsibilities:

• Manages day-to-day account performance and optimizations in coordination with agency partners
• Ensures campaigns are optimized to remain efficient and can maintain performance within stated budget goals
• Quality assurance of product feeds, pixels, campaign tagging and audiences
• Contribute to performance marketing campaign planning and testing roadmaps
• Analyze channel performance, formulate reports, make recommendations, and share out learnings with stakeholders and cross-functional groups
• Works closely with site and email partners to ensure a cohesive and best practice customer journey
• Knowledge of creative best practices within responsible channels and provides insights and recommendations for ongoing updates and iterations
• Stays updated on new feature releases and industry news, sharing learnings to drive continued campaign success

• Demonstrate your ability to learn quickly, work remotely, and collaborate with business partners
• Ability to run profitability scenarios and comprehend core data points from ad and analytics platforms (CPM, CTR, CVR, etc.)
• Data-driven approach to campaign testing and decision making
• Ability to transform test results into actionable insights and quick implementations
• Willingness to troubleshoot technical issues and investigate performance dips
• Attention to detail and ability to collaborate cross-functionally

• Learn how each product fits into the DTC ecosystem and informs marketing decisions
• Build strong relationships with agency partners and internal teams to drive successful across product lines
• Apply your knowledge of performance marketing to increase efficiencies and channel growth
• Create and share weekly and monthly performance reports with cross functional partners
• Analyze performance and contribute to holistic campaign planning strategies
• Learn how to monitor feeds, check pixels, create UTMs, and upload audiences

• Assist in formulating budgets, setting long term channel goals and building strategies with support of the Manager of Digital Marketing Channels
• Help to look at the holistic new consumer journey to isolate opportunities for personalization and improvement
• Take the lead on day-to-day channel optimizations and performance commentary
• Evangelize digital channels and isolate future media channel growth opportunities for the business
• Have developed extensive knowledge of performance marketing relevant to business goals and financial needs
• Be comfortable taking the lead on analyzing channel performance, making recommendations, and sharing analysis out with the wider business
• Make actionable recommendations for channel optimizations, opportunities, and roadmaps

Education and Experience:

• 5 years of proven digital marketing experience including extensive paid search knowledge and related digital marketing channels
• Experience managing audience targeting with a DTC business or related field
• Bachelor's degree in Marketing, Business Administration or related field

Qualifications:

• A Player attitude and willingness to jump in!
• Exceptional attention to detail and ability to consistently hit deadlines
• Excellent written and verbal communication and interpersonal skills
• Experience with owned, earned, and paid channels with a strong executional knowledge of performance marketing
• Proficiency in Microsoft Suite and Google Workspace
• Strong working knowledge of Google Ads, Bing Ads, YouTube and Google Analytics
• Comfortability with pivot tables, reporting, and profitability analysis
• Familiarity with project management platforms (Workfront, JIRA, AirTable, Monday, Etc.)
• Ability to balance multiple projects and shifting priorities
• Skilled at collaborating with internal and external business partners
• Experience interpreting data and harnessing it to inform broader strategy Physical Requirements:
  1. Prolonged periods sitting at a desk and working on a computer.
  2. Must be able to lift up to 15 pounds at times.

Highlights for Children provides reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

What Highlights Can Offer You:

• Free Fridays and Meeting-Free Zone
• Parental Leave of Absence
• Growing Family Benefits
• Care & Compassion Benefit
• Highlight Helps
• 401K Match Program, 100% Vested Immediately
• Tuition Reimbursement
• Employee Assistance Program
• EAP Program
• Calm - Mental Health Fitness
• Volunteer Time Off

If you don't meet every single requirement listed, we encourage you to apply anyway. Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. Highlights for Children is committed to build a diverse, inclusive, and authentic workplace that fuels our innovation. So, if you are drawn to this role and your past experiences do not align perfectly to the job description, submit your application with us!