What are the responsibilities and job description for the Marketing Manager position at Hines?
Overview
When you join Hines, you will work among innovative leaders who set the standards responsible for our reputation as an industry leader and you will continue to shape our future in the years to come.
Responsibilities
As a Marketing Manager with Hines, you will develop and successfully execute all marketing activities that drive attendance and sales to the center. These responsibilities include developing, planning, and executing all marketing events and. The manager will also lead brand and advertising, public relations, and digital media objectives to include website, eblasts, social media and digital signage. The high-profile position is also responsible for ensuring that all stated goals are executed in a manner commensurate with a first-class mixed-use asset and that guest satisfaction is maintained at the highest level. Responsibilities include, but are not limited to:
- Lead the planning of annual events calendar focused on consumer audiences including. ideation and event logistics with marketing team.
- Lead sales conversations and site visits with potential third-party event producers.
- Serve as primary liaison with representatives with advertising agency, brand agency, and PR agency to lead and drive strategy and execution of projects.
- Write and monitor workflow of all department ATPs (Authorization to Proceed) and contracts.
- Ensure adherence to brand standards and guidelines.
- Responsible for brand awareness and online reputation.
- Responsible for execution of directed digital media strategy – turn fans into consumers and consumers into advocates.
- Develop relevant digital media calendar and content topics to reach target audiences.
- Post content to web and social media.
- Curate and send e-newsletters.
- Lead the planning and execution of audio/visual tools on Atlantic Station.
- Manage digital asset management software (photo and video).
- Manage photo shoots and video production.
- Monitor, listen and respond to social media users.
- Work with accounting and property management to ensure invoices are processed in a timely manner.
- Hire and lead department staff.
- Participate in rotation of Manager on Duty program.
- Recommend and implement programs that will contribute to the property’s profitability.
- Identify opportunities for income enhancement and expense reduction including lease prospects, optimal mix, and related canvassing, negotiation of new and renewing license agreements/ leases with SL Home Office approval, coordination of temporary tenant program.
- Develop, maintain, and strengthen collaborative relationships inside and outside the organization.
- Listen actively and express self clearly in conversations and written communication with others.
- Adaptable to the changing nature of the business.
- Build a business strategy and budget and provide monthly financial and expense reprojections.
- Identify property objectives with Property Management team.
- Prioritize projects to meet required deadlines. Carefully manage several projects at once, focusing on the desired end-result of one’s work.
- Interact and collaborate as is appropriate with expanded property management and leasing staff to ensure effective outcomes.
- Perform other duties as needed.
Qualifications
Minimum Requirement include:
Bachelor’s degree in marketing, communications, public relations, hospitality or related field of study.
Five or more years of experience in marketing, event planning, PR, and/or social media.
Proficiency with Microsoft Office products.
Proficiency with forms of digital communication.
Above-average ability to organize, manage time and understand and set priorities, while maintaining deadlines.
Strong interpersonal analytical, organizational and time management skills with consistent attention to detail and the ability to deal effectively with people at all levels.
Demonstrated leadership, strategic-thinking, conflict resolution and problem-solving skills.
High energy, versatile and self-directed.
Ability to maintain a high level of professionalism, integrity, and confidentiality.
Strong sales and communications skills - verbal, written, and public presentation - are essential.
Strong interpersonal skills with the ability to interact positively with all levels of the organization.
Resourceful team player whose integrity will build strong and trusting relationships with tenants and teammates.
Able to multi-task and work well under pressure.
Closing
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 240 cities in 27 countries. Hines oversees a portfolio of assets under management valued at approximately $160.9 billion¹, including $81.7 billion in assets under management for which Hines serves as investment manager, and $79.2 billion representing more than 172.9 million square feet of assets for which Hines provides third-party property level services. Historically, Hines has developed, redeveloped or acquired approximately 1,450 properties, totaling over 485 million square feet. The firm has more than 180 developments currently underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world. Visit www.hines.com for more information. ¹Includes both the global Hines organization as well as RIA AUM as of December 31, 2020.
We are an equal opportunity employer and support workforce diversity.
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