Paid Media Senior Manager

Company: HomeFront Brands
Job Title: Paid Media Senior Manager
Work Location: Huntersville, NC

Job Overview:

As the Paid Media - Senior Manager, your primary focus will be on leading partner media agencies in building and optimizing digital media campaigns for both individual franchisee locations and brand campaigns to achieve specific performance objectives, such as generating leads, building brand awareness and/or driving website traffic. You will need to be proficient at analyzing and reporting on data, identifying trends and making data-driven recommendations to improve campaign performance and ROI.

Key Responsibilities:

Campaign Strategy and Planning:

• Lead partner media agencies in development and execution of paid media strategies and plans that are aligned with overall franchisee and corporate marketing objectives and target audiences.
• Collaborate with cross-functional teams to understand business goals and incorporate them into paid media plans.
• Day-to-day management of relationships with partner media agencies.

Data Analysis & Campaign Optimization

• Collect, organize and analyze media campaign performance data sets from various partner agencies.
• Identify and report on patterns, trends and insights to inform and refine campaign optimization strategies.
• Develop and implement optimization strategies to improve the effectiveness of media campaigns, through efforts such as adjusting targeting parameters, refining ad creative, reallocating budget allocations to high-performing channels and/or audience segments, etc.
• Work with creative teams to develop compelling ad creatives and copy that align with optimization strategies.
• Conduct A/B testing to optimize ad elements for improved performance.
• Collaborate with Homefront Brands’ internal Analytics team to ensure proper attribution in CRM systems.

Performance Reporting

• Provide regular reports designed to communicate key performance metrics, such as number of leads generated, conversion rates, cost per leads (CPL), return on ad spend (ROAS), and other relevant KPIs.

Media budget management

• Set and manage monthly media spending and budget allocations for individual franchisees and corporate entities.
• Monitor spending patterns, identify opportunities for cost savings or efficiency gains, and make recommendations for budget allocation based on performance data and ROI objectives.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 6 years of experience in Paid Media and/or Performance Marketing
• Proven experience in managing paid media campaigns, with a strong track record of achieving campaign objectives through data-driven optimization efforts.
• Experience working on multiple brands, franchise brands preferred.
• In-depth knowledge of digital advertising platforms, including Google Ads, Meta, LinkedIn Ads, and others.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Strong communication skills and the ability to collaborate with cross-functional teams.
• Certification in relevant advertising platforms is a plus.

• Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.
• Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.
• Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.
• Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.
• Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.
• Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.
• Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.
• Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments.