What are the responsibilities and job description for the Corporate Communications Manager position at Homeward?
About Homeward
Buying a home should be an exciting milestone. But all too often, it’s stressful, especially in a competitive market or when you’re buying and selling at the same time. So we’re redesigning the homebuying experience. We’re a fast-paced real estate startup that empowers agents to help homebuyers buy with cash. We buy homes on behalf of our partners’ clients with our cash, then the client buys the home back from us.
Founder and CEO Tim Heyl, a 10-year industry veteran and owner of one of the fastest-growing agent teams in the country, started Homeward in 2018. In fact, he bought our first customer’s home with his own life savings. Today we offer two services — Buy with cash and Buy before you sell.
We’ve raised more than $160MM in equity capital from top-tier venture investors, including Norwest, Blackstone Alternative Asset Management, Adams Street, Javelin, and LiveOak. Our leadership team includes experts from the real estate, mortgage, and technology industries.
About the opportunity
Homeward’s Marketing team is looking for a Corporate Communications Manager to build our brand across public relations, awards, events, and social media.
You will be a key member of our growing marketing team, working closely with our content and social media teams to build brand narratives that reflect our ongoing success. This role is the perfect blend of communication strategy and creativity. You’ll develop stories that weave across not just public relations but through our social platforms, award applications, event appearances and much more.
Responsibilities will include:
- Lead in the development of our strategic corporate communications plan; building brand stories that span our PR. social networks, events, awards and overall public image.
- As it relates to PR, you would proactively identify opportunities to earn favorable press coverage, writing press statements and crafting timely and relevant pitches in coordination with internal business partners and public relations agencies.
- Expert knowledge and relationships with media personnel and outlets, with the uncanny ability to hijack current news or topics and spin a positive outcome for Homeward’s brand.
- Build the Homeward brand through applying to relevant awards, speaking opportunities and “best of” lists. Then, use those accolades to build awareness and affinity.
- Maintain a keen understanding of the company’s products, including its geographic availability, and how Homeward’s customer value proposition is differentiated from industry peers.
- Support new product launches through proactive media outreach, influencer marketing, testimonials and creative brand stories.
- Work closely with our content and social team to ensure relevant articles, awards and mentions are promoted across channels.
- Managing corporate events for both internal and external parties.
- Report weekly, monthly and quarterly on our corporate communication performance. Using data-driven insights to guide our strategy.
- Demonstrate superior organizational skills, ability to quickly respond to urgent press requests and manage multiple projects simultaneously.
About you:
- Bachelor’s Degree in Communication, Public Relations, or related field.
- At least 6-8 year of experience in Communications or Public Relations.
- Creative mindset with the ability to develop interesting media materials that would secure media interest and coverage.
- Experience managing events that build brand awareness.
- Proactive and takes responsibility for projects with tight timelines and deadlines.
- Ability to multitask, while being highly organized, and juggling multiple work streams while supporting administrative needs for the team.
- Demonstrates adaptability and ability to work in an ever-changing fast paced environment.
- Team player who is willing to roll up their sleeves and jump into whatever is needed in order to get the job done.
- Excellent written and oral communications skills.
Homeward Values
THE GOLDEN RULE
Whether we’re dealing with colleagues or customers, we follow The Golden Rule, treating others the way we want to be treated. It’s a simple rule, but it’s also significant: we don’t prioritize money or growth over people, and we practice empathy at every opportunity.
CALM FOCUS
We work in tech and build solutions for real estate. Both are fast-paced and stressful industries. So it’s important that we focus on the larger objective rather than rushing from one task to the next. If something is out of scope, we say “No.” If something feels rushed, we pump the brakes. This calm focus helps us create solutions our customers love.
ONE TEAM, ONE DREAM
Big problems require big solutions. We look at our customers’ experience holistically, and recognize that solving them requires collaboration across teams. This approach extends to cooperation among our three affiliate companies — Homeward, Homeward Mortgage, and Homeward Title — and results in a better home buying experience.
