What are the responsibilities and job description for the Social Media Manager position at Houston Dynamo FC?
RESPONSIBLE TO | Director, Social Media
SUPERVISES | N/A
STATUS | Full-Time
SUPERVISES | N/A
STATUS | Full-Time
COMPANY BACKGROUND
The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men's and women's professional teams - the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Houston Dynamo Dash Charities, as well as Shell Energy Stadium and Houston Sports Park. The Club has a rich history, including MLS Cup titles (2006, 2007) and in-season tournament championships for both the Dynamo (2018) and Dash (2020) and is focused on building toward the next championships, inspiring and uniting the city of Houston through the sport of soccer and community outreach, and creating the most inclusive sporting experience and diverse fan base in the city and state.
The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men's and women's professional teams - the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Houston Dynamo Dash Charities, as well as Shell Energy Stadium and Houston Sports Park. The Club has a rich history, including MLS Cup titles (2006, 2007) and in-season tournament championships for both the Dynamo (2018) and Dash (2020) and is focused on building toward the next championships, inspiring and uniting the city of Houston through the sport of soccer and community outreach, and creating the most inclusive sporting experience and diverse fan base in the city and state.
PURPOSE OF THE JOB
This role is responsible for the planning, creation, and maintenance of the HDFC brands’ (Houston Dynamo, Houston Dash, Shell Energy Stadium, Houston Dynamo and Dash Charities, HDFC Youth Programs, etc.) social platforms. This role is essential to serving the Club’s fans with engaging creative and timely messaging to help realize growth marketing objectives across channels.
This role is responsible for the planning, creation, and maintenance of the HDFC brands’ (Houston Dynamo, Houston Dash, Shell Energy Stadium, Houston Dynamo and Dash Charities, HDFC Youth Programs, etc.) social platforms. This role is essential to serving the Club’s fans with engaging creative and timely messaging to help realize growth marketing objectives across channels.
DUTIES AND RESPONSIBILITIES
- Create, plan and implement a comprehensive social media content plan to enhance the club’s brand presence, engagement, and storytelling across platforms.
- Develop, curate, and manage engaging content daily across all club social media channels including Facebook, Instagram, Twitter, TikTok, YouTube, and emerging platforms.
- Actively engage with fans, respond to comments and messages, and manage the club’s online community
- Design and execute social media campaigns around matches, special events, player storytelling, community initiatives, and other promotional opportunities.
- Monitor, track, and report on social media performance metrics, using data to refine strategies and improve engagement.
- Work closely with the marketing, PR, and creative teams to align social media content with the brand voice and style guidelines, overall marketing campaigns and club initiatives.
- Maintain, enhance and protect the club’s voice and image across all social media channels.
- Provide real-time social media coverage during matches, training, and events, ensuring timely and exciting updates
- Stay up-to-date with the latest social media trends, tools, and best practices, ensuring the club remains at the forefront of digital innovation and storytelling.
- Generate creative concepts and strategic solutions for partners and business units that are aligned with club brand standards based on trends, research, and best practices across social channels.
- Supports Digital Marketing Director and Social Director with weekly metric tracking and content performance assessment.
- Assist with cultivating high profile relationships to create authentic storytelling collaborations.
- Other duties as assigned.
QUALIFICATION REQUIREMENTS
- Bachelor’s degree in Marketing, Digital Media, Communications or related field.
- Minimum of 3 years of experience (or equivalent) in social media content management, preferably in the sports industry.
- Working knowledge of major social media platforms, best practices and analytics tools.
- Experience with producing social and vertical video content on social media platforms such as TikTok, YouTube Shorts, Instagram Stories, and Snapchat.
- Proficiency with the MS Office Suite, graphic design and video editing software (e.g. Adobe Creative Suite, Canva, Slate)
- Must be able to work nights, weekends, and holidays, as the event calendar requires.
- Bilingual Spanish/English language communication skills (written and verbal) preferred.
KNOWLEDGE, SKILLS, ABILITIES, AND OTHER ATTRIBUTES
- Able to professionally work alongside high-profile talent and prioritize team brand.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Excellent writing, editing, communication (written and verbal), and organizational skills.
- Sharp attention to detail, ensuring accuracy and consistency across all social media activity.
- Strong interpersonal skills and the ability to work collaboratively with different departments and team members.
- Ability to take initiative, prioritize tasks, and problem-solve.
- Genuine passion for sports and a deep understanding of compelling social media content for fans. Maintains Organizational Core Competencies.
ORGANIZATIONAL CORE COMPETENCIES
Accountable – Holds themselves (and when appropriate others) accountable for achieving goals and objectives.
Collaborative – Works collaboratively with others to achieve organizational outcomes.
Progressive – Open minded, accepting, creative, and innovative in approach.
Values Driven – Being ethical in decision making and operating with professional integrity.
Agile – Achieves personal and organizational success within a changing, dynamic and complex environment. Ability to handle ambiguity.
Accountable – Holds themselves (and when appropriate others) accountable for achieving goals and objectives.
Collaborative – Works collaboratively with others to achieve organizational outcomes.
Progressive – Open minded, accepting, creative, and innovative in approach.
Values Driven – Being ethical in decision making and operating with professional integrity.
Agile – Achieves personal and organizational success within a changing, dynamic and complex environment. Ability to handle ambiguity.
OTHER INFORMATION
Diverse candidates of all backgrounds are welcome, and the Club seeks individuals passionate about sport, inspiring the city and devoted to the organization's growth. While duties and responsibilities vary across positions, we are seeking individuals who are accountable, collaborative, progressive, agile and ethical/values driven.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Diverse candidates of all backgrounds are welcome, and the Club seeks individuals passionate about sport, inspiring the city and devoted to the organization's growth. While duties and responsibilities vary across positions, we are seeking individuals who are accountable, collaborative, progressive, agile and ethical/values driven.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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