Email Campaign Manager

Overview

We are looking for an Email Campaign Manager to join our growing marketing team. This is an exciting position for a data-driven, creative, strategic thinker to contribute to HR Acuity’s growing success using our historically best-performing channel. This role will be responsible for working with stakeholders across the company to develop, test, and optimize email campaigns with prospects and customers in a way that reinforces our thought leadership and revenue goals.  

 

Who we are and what is our mission? 

HR Acuity helps companies deal with issues consistently, equitably, and transparently with state-of-the-art case management software. Our mission is to make work better, more equitable and safer for organizations and their employees. We are dedicated to continually raising the bar for employee relations by providing the consistency, compliance, and capabilities organizations need to protect their reputation and build a better workplace. If you share that passion with us, keep reading!

 

Why work here? 

We are a fast-paced, high-growth, and innovative company.  This is an “All-in Zone.”  Everyone from our woman-owned CEO and founder to each individual team member embraces our #All-in mindset.  We expect everyone to be fully engaged and to bring their best selves to work every day. We are passionate about our mission and our culture, and we expect everyone to be a part of it.  

 

Fair-Culture Warning: 

We are committed to creating an inclusive and diverse workplace. We value different perspectives and backgrounds and strive to create an environment where everyone feels respected and valued. We are committed to creating an environment where everyone can be their authentic selves.  

 

Click here to learn more about our values and benefits! 

The Opportunity

Day in the life as the Email Campaign Manager

 

• Own communications calendar across the organization
• Develop and implement email marketing and nurture campaigns that create demand, drive engagement, retention, and revenue 
• Audit and optimize content and lead scoring criteria regularly based on analysis 
• Collaborate with cross-functional teams to ensure alignment and consistency across all marketing channels, aligning industry- and persona-based messaging and content 
• Conduct A/B testing to optimize email campaigns for open rates, click-through rates, and conversion rates 

Success will be measured based on overall channel ROI, email engagement and conversions. 

 

You’ll love this role if….

• You can think on your feet, remain open to new ideas, and easily pivot between tasks or projects as needed. 
• You enjoy finding creative solutions to interesting problems.
• You enjoy making decisions on course of action in order to maximize desirable outcomes. 
• You are open-minded, curious, and willing to consider different perspective. 
• You can evaluate options accurately and establish priorities.

Qualifications

Experience you bring:

• At least 2 years of marketing experience with at least 1 year in email or campaign management 
• Experience in B2B
• Experience in SaaS product and/or human resources preferred. 
• Strong understanding of email marketing best practices, including segmentation, automation, and personalization 
• Excellent writing experience, with ability to create concise value-based messaging that drives action 
• Proven ability to plan, prioritize, and work quickly and effectively under pressure: You enjoy a fast-moving, deadline-driven environment and you can proactively manage your own workload, manage ambiguity, and balance several projects at one time.  
• Proven ability to effectively collaborate with others to develop compelling content.  
• Proven ability to communicate and receive feedback clearly and graciously.  
• Proven ability to cite evidence in decision-making, including marketing trends, marketing KPIs, and feedback from GTM stakeholders.  
• Experience with Google Analytics, HubSpot, Salesloft, Salesforce, 6Sense, WordPress, Asana or similar.  
• Proven understanding of conversion rate optimization best practices.  
• A bachelor's degree in business, journalism, PR, or a related communications field or relevant work experience 

Perks and Benefits

Comprehensive medical, dental and vision to keep you healthy (FSA, HSA) 401K with company match Company Paid Time Off: Relax and recharge with Flexible PTO, Holidays, Birthday, Summer Fridays* and First Fridays*, 8 hours of volunteer time Company Paid Leave: STD, LTD and Parental Employee stock options Employee referral bonus Employee assistance program Remote work environment* Fun, energetic teams to work with those that value suggestions and new ideas Competitive salary and meaningful opportunities for growth * Based upon business needs

Salary : $70,000 - $90,000