Senior Marketing Manager

What’s in it for you…

• Onsite, covered, complimentary parking!
• Free meals!
• Paid time off and holiday pay incentives!
• Professional development and promotion opportunities!
• Medical, Dental, Vision, and supplemental insurance available!
• 401(k) available for all associates!

The impact you’ll make…

As a key member of the Hutton Hotel sales & marketing team, the primary goal of every marketer is to drive total revenue for the property. This position will support the hotel's efforts to deliver outstanding guest service and financial profitability. Under the guidance and direction of the Director of Sales and Marketing, the Director of Marketing will develop and execute digital and traditional marketing initiatives including social media management, copywriting, design, reporting, and analysis of marketing activity.

What you’ll be doing…

Develop Marketing Strategies and Content:

• Ensure compliance of all digital marketing staying up-to-date with current hotel guidelines
• Responsible for marketing within the hotel’s 4-walls (guest room collateral, special menus, promotional materials, hotel cross-marketing including elevator signage, check-in collateral, etc.) as well as developing and leveraging creative community partnerships to drive business
• Facilitate marketing meetings with each partner agency to review past performance and upcoming initiatives
• Responsible for executing hotel marketing needs on property, including but not limited to activations, community engagement, journalist, and media stays, and serving as a brand ambassador for the hotel and outlets
• Manage paid media spend including targeting and deployment
• Develop and deploy paid social media campaigns as needed along with digital agency partner
• Facilitate the creation of signage, mockups, email campaigns, and online promotion designing and publishing digital and print collateral as needed
• Coordinate with 3^rd party designers, marketers, and web developers to support properties collecting program service bids and managing vendor relationships
• Research and make recommendations on transient rate promotions, group and catering packages, entertainment, and restaurant events based on current trends
• Develop and implement targeted marketing and promotional strategies for Hutton Hotel, Analog Music Venue, restaurant, and Writers Studios
• Coordinate development of photography shoot lists, collect usage rights, and manage internal storage and distribution of imagery
• Support the development of annual Sales & Marketing plan
• Support the development of marketing budget annually and adjust as needed
• Responsible for developing a regular cadence of email campaign content for the hotel, Analog, Writers Studios, and restaurant, as well as strategies and tactics to grow and nurture this audience
• Responsible for managing automated email campaigns, loyalty programs and review surveys to foster new guest acquisition and guest loyalty

Provide critical analysis of strategies, statistics, and demand factors:

• Facilitate a Bi-Weekly Marketing Strategy Meeting for the hotel
• Monitor and report on website, online listing, and hotel performance metrics
• Monitor and report on performance of organic and paid marketing campaigns
• Monitor and report on social media performance for Hutton Hotel, Analog music venue, Writers Studios, and restaurant channels
• Analyze past and present trends and make recommendations for future strategies
• Provide metrics and analysis for use in the Monthly Owners Report and other ongoing reports
• Maintain meeting minutes for marketing meetings and calls

Social Media Management for Hotel and Outlets:

• Create monthly content calendars for Hutton Hotel, Analog, Writers Studios, and restaurant including pre-scheduled content and in-the-moment stories, videos, etc. as well as guest engagement/community management of our social media platforms
• Gather imagery to accompany scheduled social media content
• Schedule monthly deployment of 2-4 posts per week on each social media channel as well as live stories and updates as needed
• Report out on guest comments, requests, complaints, and reviews to the proper department leads
• Create and manage paid social media campaigns and promotions
• Report out on success of paid campaigns and performance of social channels in monthly marketing recaps
• Manage community engagement and response guidelines for partner agency/proper team members to respond daily to guest inquiries, comments, requests, complaints, and reviews
• Maintain hotel image and photography guidelines and effectively communicate these guidelines to partner agencies and team members to ensure brand consistency across all platforms and departments

Manage digital presence for hotel and Outlets:

• Monitor and maintain up-to-date content on hotel, Analog, and Writers Studios websites
• Monitor and maintain up-to-date content on listings including Google, TripAdvisor, Yelp and other property listing sites. Maintain one channel per month performance audit to seek and correct misinformation
• Work alongside digital agency to ensure content and search engine optimization is staying up-to-date on best practices and trends
• Ensure visual and written brand integrity of content for each outlet
• Maintain and manage access to all relevant digital channels
• Facilitate updates to huttonhotel.com, analognashville.com, writersstudiosathuttonhotel.com as needed
• Ensure up-to-date website content and management, including homepage alerts and pop-ups, “happenings” pages to promote our marketing activities, trackable links and reservations links and menus days/hours of operations
• Maintain and publish updated restaurant, banquet and outlet menus for online listings including seasonal and event menus
• Work with the front desk/reservations team to ensure accuracy in reservation data for clean market segment/rate code reporting
• Work with revenue and sales to ensure all rate packages are bookable and available across hotel channels

Administrative Duties and Relationship Management:

• Pull marketing performance reports to share with the Director of Sales & Marketing and to input into analytics dashboard
• Generate monthly marketing report to be shared within property, regional, and corporate meetings
• Pull and distribute channel audit reports for hotel and restaurant listings
• Manage digital assets (photography, 3D tours and video) for the hotel and outlets
• Become a Hutton Hotel expert by studying hotel guidelines and actively communicating these guidelines to partners and team members to ensure consistency
• Facilitate design and ordering of property print collateral
• Maintain and manage relationships with marketing related vendors (PR Agency, Media Contacts, CVB, Local Partners, Website Vendor, etc.)
• Oversight of F&B, lifestyle and travel PR agency partners
• Attend weekly hotel staff meetings and report out on Marketing initiatives
• Hold monthly Food & Beverage Marketing Meeting with Director of Food & Beverage
• Hold monthly check-in meeting to cover Marketing Initiatives with Director of Sales and General Manager

You should be able to…

Experience & Education: 

• Minimum of 5 years' experience in digital marketing, with an emphasis in SEO, eCommerce, and online paid campaigns
• Experience in the travel, tourism, and hospitality space strongly desired
• Experience marketing independent and lifestyle hotels
• Experience pulling, composing, and evaluating digital media reporting and analytics.
• Business copywriting experience preferred
• Experience using Ideas, Synxis, Opera, Travelclick, Delphi a plus
• Design experience a plus

Communication:

• Highly organized with strong communication skills and a teamwork style to accomplishing goals
• Organization Skills, attention to detail and ability to multi-task required
• Ability to build positive relationship with internal customers in the field and at the Corporate Office
• Performance focused
• Strong analytical skills with the ability to evaluate various options and quickly make recommendations
• Must be self-motivated and able to meet multiple deadlines
• Must be able to manage multiple projects in a fast-paced, deadline-driven environment

Physical:

• 8 hours per day sitting desk/computer; stand and walk occasionally throughout workday
• Lift, lower, and maneuver up to 10 pounds occasionally
• Manual dexterity and repetitive motions required throughout workday

About First Hospitality…

First Hospitality is a nationally recognized hospitality investment, development, and management company. Founded by Stephen L. Schwartz in 1985—the company operates and owns properties throughout the United States with a portfolio of over 50 properties across 22 brands. First Hospitality credits its success to its award-winning, people-focused culture, which delivers outstanding guest experiences, high associate engagement, and superior financial performance. Frequently recognized as industry leaders and sought after by investors and guests alike, the company ranks among top employers and operates acclaimed hotels and restaurants, including multiple AAA Four Diamond properties. First Hospitality redefines industry standards; its vertically integrated platform provides immersive hotel and food and beverage experiences and world-class investment, development, and third-party management services.

First Hospitality seeks to attract and retain a high-performing and diverse workforce in which employee’s differences are respected and valued to better meet the varying needs of the customers we serve.  FH fosters an inclusive work environment that promotes collaboration, flexibility, and fairness.  Equal Opportunity Employer.

Source: Hospitality Online