What are the responsibilities and job description for the Media Planner position at i360?
i360, where The Data Is the Difference, is the leading data and technology provider dedicated to empowering campaigns, nonprofits, and advocacy communities through cutting-edge solutions. As a commercially-driven enterprise, i360 sits at the intersection of public policy, technology, and business, offering a dynamic workplace for professionals passionate about driving impact through innovation. We are currently seeking a Media Planner located in Arlington, VA to join our team. The Media Planner will be responsible for planning, optimizing, and executing digital media campaigns. The ideal candidate will have experience with a variety of ad tech products and a commitment to staying current with industry best practices.
What You Will Do
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.
Who We Are
As a Koch company, i360 works across industry lines to bring unique data, technology and analytics
solutions to help our customers win. Our analysts and data scientists build and refine proven,
sophisticated models that help customers understand and reach their target audience, visualize
data and expand their reach.
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: http://www.kochcareers.com/doc/Everify.pdf
What You Will Do
- Coordinate the planning, targeting, placement, and measurement of online media for high-value clients and strategic partners.
- Organize large-scale paid media programs across multiple ad tech platforms, including but not limited to Meta, Google, Twitter, LinkedIn, and Programmatic DSPs, ensuring optimal ROI for clients.
- Execute the placement of social, search, video, and OTT/CTV ad campaigns through various ad tech stacks, focusing on maximizing commercial impact.
- Responsible for end-to-end tracking of campaigns and multi-variant testing across marketing initiatives, driving measurable business outcomes.
- Perform campaign reporting and analysis using advanced analytical tools to evaluate performance, leveraging client inputs, media platforms data, and internal analysis.
- Provide thought leadership to create long-term performance improvements against client KPIs, enhancing their commercial success.
- Stay current with traditional and online marketing technologies and innovations to offer cutting-edge solutions to clients.
- Utilize your strong written and verbal communication skills, attention to detail, and presentation abilities to effectively communicate commercial strategies and results to clients.
- Experience in Digital Media/Marketing experience that includes Facebook ads (paid or organic).
- Experience managing multiple projects at one time and effectively assessing and prioritizing workload regularly.
- Proven ability to accommodate evolving responsibilities and last-minute changes.
- Bachelor’s degree in marketing, advertising, or communications
- 2 years of media buying/planning experience
- Experience managing complex digital media campaigns involving multiple KPIs
- Previously worked with programmatic ad platforms: The Trade Desk, Xandr, Verizon, StackAdapt, DV360, etc.
- Previously worked with social ad platforms: Facebook, Google, LinkedIn, Twitter
- Working knowledge of third-party Internet analytics and research tools: SEM Rush, Funnel, Dataroma, Tableau, etc.
- Experience supporting the planning and buying of television, radio and out-of-home ads
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.
Who We Are
As a Koch company, i360 works across industry lines to bring unique data, technology and analytics
solutions to help our customers win. Our analysts and data scientists build and refine proven,
sophisticated models that help customers understand and reach their target audience, visualize
data and expand their reach.
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: http://www.kochcareers.com/doc/Everify.pdf
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