Digital Marketing Specialist

SCHEDULE:

• Day Shift, Monday - Friday.
• Some travel and after-hour availability are required depending on business needs.

BENEFITS:

• Excellent benefits package: medical, dental, vision, disability, life insurance and AD&D, FSA, vacation, PTO, 401k, and paid holidays.
• Subject to applicable eligibility and waiting periods.

POSITION SUMMARY:

As a Digital Marketing Specialist at Idaho Milk Products, you will be responsible for developing and implementing content strategies that drive engagement, boost brand awareness, and improve our online presence. You will collaborate closely with our internal team to align your efforts with our organizational goals.

ESSENTIAL FUNCTIONS, DUTIES AND PERFORMANCE RESPONSIBILITIES:

• Enhance our brand by creating high-quality, engaging, relevant digital content.
• Develop an annual online content plan and submit a monthly content calendar to stakeholders each month.
• Prepare and manage annual budget for Google search and social media paid advertising.
• Lead the implementation of all organic and paid social media strategies (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Write and edit weekly blog posts, articles, and other written content, ensuring it adheres to SEO best practices.
• Utilize Chat GPT and other A.I. based content creation tools to enhance content quality.
• Conduct keyword research and implement SEO strategies to improve our website's search engine rankings. Stay informed about SEO trends and best practices.
• Monitor and analyze website and social media performance metrics.
• Support and lead photo and video content production projects relevant to the digital strategy.
• Ensure the proper use of logos and brand guidelines. 

POSITION SPECIFICATIONS/QUALIFICATIONS:

Education:

• Required: Associate's degree in marketing, communications, business, or another related field.
• Preferred: Bachelor's degree in marketing, communications, business administration, or another related field. 
  

Experience:

• Proven experience in social media marketing as a Digital Media Specialist or similar role.
• Minimum two years of marketing experience in a business-to-business setting; dairy ingredients experience preferred.
• Minimum three years of experience collaborating with personnel in a highly diverse and challenging work environment.
• Minimum of 3 years of web design experience.
• Minimum of 2 years of video editing experience with either Adobe Premiere Pro or Final Cut Pro. 
• Global business experience and cultural understanding are a plus.
• Experience with business planning, presentation and literature development, communications, market research, sales support, marketing administration, and other relevant activities.
• Demonstrated ability to work independently and collaboratively to achieve defined goals on time.
• Experience analyzing, solving problems, highlighting relevant information, and suggesting appropriate actions.
• Leads ongoing management of digital touchpoints, such as organization website, social networking landing pages, and mobile content. 

Knowledge, Skills and Abilities:

• Self-motivated individual comfortable working individually and as part of a team. Able to manage multiple tasks and projects efficiently in a fast-paced environment.
• Knowledge of technical writing rules for effective communication to a broad audience.
• Demonstrate a strong technical aptitude.
• Proficiency with Craft CMS, WordPress, Webflow, and other content management systems.
• Working knowledge of SEO optimization and keyword research tools such as SEMrush, Yoast, and Moz is a plus.
• Excellent writing, editing (photo/video/text), presentation, and communication skills.
• Strong computer skills, especially Microsoft Word, Outlook, Excel, and PowerPoint.
• Graphic Design and Animation experience with Canva, Figma, and Adobe Creative Cloud is a plus.
• Effective presentation of information and strong spoken language skills for presenting to and responding to customer, manager, and colleague questions.

Physical Requirements:

• Sit for extended periods of time at a computer.
• Perform tasks requiring manual dexterity (e.g., processing paperwork, filing, stapling, sorting, collating, etc.).
• Repetitive motions: Substantial movements (motions) of the wrists, hands, and/or fingers.
• Talking: Expressing or exchanging ideas by means of the spoken word.  Includes activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

To apply for this position please visit our website at www.idahomilkproducts.com and click the JOIN OUR TEAM link in the top right-hand corner.