Product Marketer

Responsible for demand and lead generation in a specific OPIS market segment via all possible marketing channels, both inbound and outbound/paid. Collaborate with team specialists in content, email, social media, PR, SEO/SEM and operations to build a robust and sustainable pipeline of sales leads and event registrations specific to your area. Experience within the oil, gas, coal, and/or renewable energy segments is highly desirable.

Responsibilities

• Develop marketing strategy and annual marketing plans with specific KPIs for your specific market segment, drawing on performance data and encompassing all channels.
• Ability to lead, execute and measure multiple campaigns tied to revenue in both established and growing markets.
• Evaluate and communicate job specific information to business partners.
• Report to key stakeholders on program performance and makes recommendations to improve where required.
• Work in a highly collaborative environment.
• Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
• Oversee creative and messaging for all channels, as well as list targeting and selection.
• Optimize conversion touchpoints such as landing pages and order forms using best practices and test data. 
• Manage all aspects of event promotion, including OPIS conferences and outside trade shows in applicable markets. 
• Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities) and event registrations. 
• Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area. 
• Interpret marketing performance analyses to determine strategies for future success.
• Innovate new ideas that increase lead generation and conversion. 

What You Need to Get the Job Done

• 5 years of proven marketing experience.
• Proven verbal and written communication skills, teamwork and organizational skills, as well as presentation and facilitation skills.
• Good project management skills with ability to handle multiple tasks.
• Ability to learn new system quickly if unfamiliar with it.
• Able to work across a broad range of products and marketers globally.
• Experience working in a cross-functional, matrix organization, including understanding of global/ regional/ country organizational dynamics.
• Solid communication and interpersonal skills.
• High level of accuracy and attention to detail.
• Ability to be flexible and work quickly in a business that runs on real-time data and news.
• Knowledgeable in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

Experience with the following is a plus

• HubSpot 
• Netsuite CRM System
• Wistia 
• Lumen5 
• RollWorks
• Google AdWords
• Google Workspace
• Microsoft Office 365

-----------------------------------------------

Inclusion and diversity are critical to the success of IHS Markit, and we actively encourage applications from people of all backgrounds. We are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, status as a protected veteran, or any other protected category. For more information on the many ways in which we enthusiastically support inclusion and diversity efforts for both candidates and employees, please access our Inclusion & Diversity Statement here.