Digital Marketing Manager

ikon technologies is an innovative solutions provider for the automobile industry. We strive to be the trusted partner of franchise dealers by providing reliable, user-friendly, connected car applications and services to help save time, enhance profit, and build lasting relationships with customers. Our commitment to provide unwavering support and the highest quality solutions on the market is what sets us apart.

We are seeking a talented and experienced Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will be a creative thinker with a strategic mindset, capable of developing and executing innovative digital marketing campaigns to drive brand awareness, engagement, and conversions.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with company objectives and target audience.
• Manage and optimize digital advertising campaigns across various channels, including search engines, social media, display, and email marketing.
• Coordinate the creation and distribution of engaging digital content, including website copy, blog posts, social media updates, videos, and graphics.
• Conduct keyword research and optimize website content and structure for search engine visibility (SEO).
• Manage paid advertising campaigns (SEM) to increase website traffic, improve lead generation, and drive conversions.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and marketing automation platforms.
• Generate regular reports and insights on key performance metrics, identifying opportunities for optimization and improvement.
• Stay informed about the latest trends, technologies, and best practices in digital marketing, continuously seeking opportunities to innovate and improve campaign effectiveness.
• Collaborate closely with cross-functional teams, including sales, product development, and design, to ensure alignment and integration of marketing efforts.
• Manage digital marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's degree preferred).
• Proven track record of success in digital marketing, with a minimum of 5 years of experience in a similar role.
• Strong understanding of digital marketing channels, techniques, and best practices.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Excellent analytical skills and ability to interpret data and insights to drive informed decision-making.
• Creative thinker with a strategic mindset and strong problem-solving abilities.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and stakeholders.
• Ability to multitask, prioritize projects, and thrive in a fast-paced, deadline-driven environment.
• Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.

Job Type: Full-time

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Have you led digital marketing campaigns in previous roles, including managing various channels such as social media, search engines, and email?
• Are you experienced in using data and analytics to measure the performance of digital marketing campaigns and optimize strategies for better results?
• Have you collaborated with cross-functional teams, such as sales and product development, to align digital marketing efforts with overall business objectives?
• Do you have experience working in the automotive technology space?

Ability to Commute:

• Arlington, TX 76006 (Required)

Work Location: In person