What are the responsibilities and job description for the SEM Specialist position at IncAuthority?
SEM SPECIALIST
Why You Should Check Out Inc Authority?
- Inc Authority is an industry leader that specializes in the formation of small business in all 50 States!
- Inc Authority has over 15,000 FIVE STAR reviews on Trust Pilot, Google and the Better Business Bureau combined.
- Inc Authority has an Employee Ranking on Glass Door of 4.5 Stars.
- Inc Authority has been supporting the needs of entrepreneurs nationwide with over 200 employees in offices in Summerlin and Reno.
- Inc Authority offers budding Entrepreneurs world-class support with LLC Registration, Websites, Logo's, Trademarks, Accounting, Taxes, Payroll, Virtual Offices and much more.
- Inc Authority is a "One Stop Start-up Shop".
- Inc Authority has a strong history of supporting career growth, longevity, and loves to promote from within.
- Inc Authority partners with brands like Bank of America, Chase, and Intuit and ADP.
- Inc Authority Core Values, (Our STORI) consist of Service Excellence, Teamwork, Ownership, Respect, and Integrity.
What's in it for you?
- Cool place to for you to work with a Professional and Fun Company Culture.
- Competitive Compensation Package with a Career Path Opportunity for you.
- You will have direct reporting and learn from our Entrepreneurial VP of Marketing.
- You will find a great place to call home for many years with business that Values its Team.
What Should You Know?
- We're looking for a dynamic candidate who is interested in a fast-paced environment that promotes creativity, teamwork, and integrity!
- The SEM Specialist will be an active member of our leadership team, contributing to company culture and driving the goals of the organization.
- This position works directly with the CEO and Management Leaders focusing on aggressive company growth and opportunity.
- Successful candidates will thrive in a positive environment and enjoy an inspiring atmosphere that rewards hard work and determination.
Come join us, as we launch the businesses of aspiring entrepreneurs across America.
What Responsibilities Will You Have?
- Support SEO activities, researching keywords, keyword trends, and monitoring reporting dashboards.
- Execute digital marketing campaigns, including all traffic, conversion and optimization efforts while keeping an eye on KPI goals and maximizing ROI.
- Implement daily digital marketing tactics, including search engine/social marketing (SEM), pay-per-click marketing (PPC), display and retargeting.
- Identify and drive action plans to improve conversion rates and inbound lead development and demand generation.
- Optimize Google Ads, Facebook Ads, Microsoft advertising, and other social networks as required.
- Work with Marketing Department to develop and implement digital marketing strategy.
- Manage PPC budget and campaign optimization.
- Setup and report on A/B split tests.
- Actively participate in weekly marketing meetings for NCH and Inc Authority.
- Track digital marketing performance.
- Innovate, create, and update digital marketing reports.
- Utilize Google Analytics for comprehensive reporting.
- Provide insight regarding online industry trends and competitor information.
- Develop new opportunities for online exposure.
Qualifications Include:
- Proven SEM experience and success with daily management of PPC campaigns across Google, Bing, Facebook, LinkedIn and others
- At least 3 years of experience in similar role
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Advanced experience with Google Analytics
Benefits Include:
- $90k - $100k DOE
- PTO & paid holidays
- 401K match
- Medical and dental insurance after 60 days
Inc Authority has been launching businesses for over 30 years by providing fundamental services for entrepreneurs to successfully start their dream businesses.
APPLY NOW your destiny awaits!
Salary : $90,000 - $100,000