Client is dedicated to providing exceptional experiences to our customers, and that extends to our virtual events and webinars. We're seeking an experienced Virtual Event Marketing Manager to join our team. This role will focus on building awareness for client's suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars. The ideal candidate will have a strong background in marketing, with a knack for both day-to-day execution and long-term strategy.
Events Marketing is seeking a year-long, full-time contractor position responsible for managing project delivery for virtual events and webinar projects with cross-functional project teams. Projects may be comprised of several departments, have high visibility, pressing schedules, and require negotiation skills to balance the needs of project stakeholders. Project Manager will be responsible for organizing and documenting project work and program documents.
Specific work duties include maintaining project plans, creating documentation around standard processes and programs, meeting preparation, communications, and other assigned projects. This contractor position will manage work utilizing standard project management methodologies, processes/procedures – projects have clear start/end dates; specific manpower resource allocations; budgets and are clearly identified as a "project" by the business.
Key Responsibilities:
- Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
- Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
- Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
- Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
- Manage the virtual events and webinars calendar and content calendar logistical planning.
- Develop content for virtual event and webinar-related social media posts, webpages, emails, and other communication channels.
- Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
- Preferred experience with On24 virtual platform.
- Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
- Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
- Perform other related duties as assigned.
Qualifications:
- Bachelor s degree in marketing, communications, business, or related field.
- 6 years of experience in B2B Marketing.
- Proven success in managing virtual events and webinars, as well as in-person events.
- Experience with On24 or other virtual platform and customer engagement hubs.
- Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
Additional Skills and Requirements:
- Knowledge of marketing principles and strategies.
- Strong written and verbal communication skills.
- Demonstrated ability to plan and execute marketing campaigns.
- Exceptional organizational skills and attention to detail.
- Effective time management abilities and the capacity to meet deadlines.
- Meticulous attention to detail and strong critical thinking skills.
- Ability to adapt quickly to various situations and work well in a team environment.
- Proficiency with Salesforce CRM.
Skillset Matrix
- Technology Requirements (I.E Programs, systems, etc.) - Virtual Event Platforms, preferably On24, SFDC, PowerPoint
- What does a typical day look like? (daily tasks) - Working a process to produce virtual events including: topic selection, speaker planning, editorial content calendar, campaign integration, demand generation tactic planning and execution, event production, sales enablement, event reporting, asset utilization. Project managing tasks, communicating with stakeholders.
- Preferred background/prior work experience? - Planning and executing virtual events/webinars. Project management is a key success factor in the role.\
- Priority soft skills - Ability to matrix manage stakeholders, proactive communicator, ability to persuade others to see a new opportunity.