What are the responsibilities and job description for the Head of Marketing position at Inspectiv?
Head of Marketing
About Inspectiv
Inspectiv launched in 2018 with a mission to secure the internet and a vision to create a security platform that provides world-class security intelligence designed for agile security teams. Our vulnerability detection platform combines intelligence from crowdsourced security testing and machine learning to help companies continuously identify, remediate, and protect against security threats.
Inspectiv has raised more than $16 million from leading VCs and some of the most notable security angel investors. The Inspectiv leadership team has decades of experience leading some of the most successful security startups.
The Opportunity
Inspectiv is looking for a technical, creative, analytical, and collaborative B2B Marketing leader to help further the Inspectiv brand, build market awareness, accelerate new business pipeline and grow revenue with key customer segments. We are seeking a startup leader who’s passionate about building and leading teams but also possesses the ownership mentality to get things done. In this leadership role, you will collaborate directly with internal stakeholders to build and deliver comprehensive and integrated marketing plans that drive adoption and enable Inspectiv to be the leader in the Vulnerability Detection Platform category.
What you will do:
- Create and execute brand & product marketing strategy
- Develop or oversee the development of all brand assets, content, and communication materials for internal and external use
- Create and refine Inspector’s positioning & messaging to ensure consistently across all channels
- Collaborate with CRO to develop and execute go-to-market plans for new product releases
- Drive awareness through organic and paid marketing channels
- Develop and implement a marketing strategy to exceed growth targets and rapidly expand customer base
- Present growth plans with proposals and design marketing KPIs to manage performance and efficiency
- Own full accountability for the overall performance of Demand Gen: define, design, and deliver effective strategies to support revenue growth to drive high quality leads and funnel/pipeline generation
- Support Threat Intel team with researcher community engagement
What we’re looking for:
- Ideal candidate will have 10 years of SaaS B2B marketing experience
- Experience leading and scaling marketing at an early-stage company
- Experience coming from a high-growth start-up tech environment (cybersecurity a plus)
- You use a data-first approach and the ability to use both quantitative data and qualitative data to build your marketing strategy, story tell and track performance
- Strong communication and collaboration skills
What we offer:
- Opportunity to be a part of the creation of new products poised to revolutionize an industry
- Experienced leadership team and growth opportunities
- Company-sponsored health care, vision, and dental care for you and your dependents
- $1,000 Home office set-up reimbursement
- Monthly Wellness & Electronics Reimbursement
- Remote-first culture, flexible work schedules, and annual company conferences/team bonding events!
Here at Inspectiv, we value diversity. We are an equal opportunity employer and do not discriminate against otherwise qualified applicants on the basis of race, color, gender, religion, sex (including gender identity and sexual orientation), national origin, disability, veteran status, age, marital status, pregnancy, or any other protected group status as defined by the law. If you need assistance or accommodation due to a disability, you may contact us at careers@inspectiv.com.