What are the responsibilities and job description for the Marketing Manager position at IntelliSite?
We are currently seeking an innovative Marketing Manager to join our #OneTeam in our Fort Mill, SC location.
Epic IO Technologies is an international technology-focused company providing the most innovative, IoT, AI, and wireless connectivity solutions for the public and private sector. As #OneTeam, we bring together some of the best technology offerings on the market with our IntelliSite and Broad Sky Networks operating units. This success is the result of our employees' diverse technical and business expertise, which fuels collaboration and ongoing innovation. We use equal parts innovation, quality and reliability to create comprehensive, solution driven product offerings for our customers. Learn more about us at www.epicio.com.
Why join the Epic team?
• Bring your skills and knowledge to an innovative and growing work place
• Work and collaborate with a team who has become one of the best in the industry
• Use industry-leading technology and the best tools available to ensure success
• Work in a stable industry with strong growth potential
We are proud to offer:
• Competitive base salary
• Medical, dental and life insurance
• 401K
• Excellent training
• Great work environment
• Paid vacation and holidays
What you'll be doing:
The Marketing Manager is a member of the IntelliSite Products and Marketing team. This team member will be responsible for the project management and implementation of tactical marketing initiatives for our IntelliSite operating unit.
- Developing marketing strategies for the organization including working closely with the product management team to define marketing materials and programs for current and new products in order
- Organizing promotional events and coordinating day-of deliveries and staffing
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Analyze website activity, and outreach engagement to focus marketing efforts
- Identifying potential new markets and creating a plan to enter the market
- Partnering with product development and buying teams to estimate product demand
- Brainstorming fresh advertising ideas with senior management
- Track the effectiveness of content to support marketing communication objectives
- Actively build and maintain a media database in support of upcoming PR initiatives and engage in media outreach with relevant content
- Provide copywriting/editing as needed for marketing collateral, digital advertising, social media, speaking abstracts, and PR
- Launch campaigns in support of lead generation for sales and client services
- Support company efforts to improve brand consistency and awareness
- Guide the day-to-day activities of the marketing team to ensure that marketing strategy and objectives are implemented
- Develop and sustain strong working relationships with internal personnel across all functions of the organization, cross-culturally to help teams meet their commercial objectives
- Participate in weekly meetings; prepare agendas and minutes as needed
- Travel to tradeshows and other events to be an on-stage voice for the company
What you'll need:
- 5 years of experience in progressive marketing communication roles (technology industry experience highly preferred)
- Bachelor’s degree in Business, Marketing, Communications, or related field
- Self-starter that is resourceful, creative, and capable of handling multiple projects at one time and meeting deadlines
- Up to speed with current marketing techniques and best practices including fluency across multiple online platforms
- Thorough knowledge of web analytics (ie. Google Analytics, WebTrends, etc) and Google adwords
- Ability to work independently and manage a team in a fast-paced, deadline-driven environment while efficiently and effectively managing competing priorities
- Excellent oral and written communication skills
- Strong organizational skills
- Plans, prioritizes, and organizes work effectively to produce measurable results
- Assesses situations accurately and determines appropriate action
- Expert use of MS Office Suite
Nice to have:
- Fluent in Spanish
- Professional Chartered Marketer (CIM), a plus
- Familiarity with HubSpot or similar marketing automation tool
Epic Io Technologies is an Equal Opportunity Employer