Media Intern

Position Description:

Seeking an intern who could assist with market and competitive intelligence. This candidate will be responsible for:

1. Tracking key media market trends and dynamics
2. Monitor key players and competitive offerings.
3. Share insights with internal stakeholders and provide high level recommendations

Job Responsibilities:

Specific projects

• Support teams in collecting information for the media market watch reports.
• Competitive Intelligence: Monitor and track competitor activities, including product launches, pricing strategies, marketing campaigns and market positioning.
• Update databases: Competitive pricing, Innovation tracker, factoid library
• Weekly media newsletter with max. 10 articles
• Draft specific market overviews using supporting tools such as Ampere/S&P Global
• Support on audience measurement projects (Geopoll and other)
• Memberships: create awareness of events coming up and doing post-events summaries
• Work with Product Marketing Manager to create marketing collateral that leverages research insights and intelligence

Training

• Approach to market intelligence projects
• Working with various analytical tools and techniques to collect data and extract key insights.
• Practical application of strategic thinking (collect data, interpret data, envision the implications and translate insights into actionable recommendations).
• Building an intelligence report
• Presenting an intelligence report
• Working with corporate communication tools such as Feedly & Microsoft Forms.
• Ethical practices

Learnings

• Market research techniques: Defining the problem statement, defining an approach to the project, testing the approach, implementing the approach.
• Effective communication and presentation skills: The candidate will enhance communication and presentation skills by preparing reports, dashboards and presentations summarizing market intelligence findings.
• Collaboration and adaptability: working in a satellite organization often involves collaborating with cross-functional teams and adapting to dynamic market conditions. The candidate will learn how to work effectively within a team, manage multiple projects and adjust strategies based on changing market scenarios and conflicting priorities.
• Build interpersonal and relationship skills across multiple levels of a complex organization.
• Data analysis skills: Learn how to combine data analysis, market research, and strategic thinking to support an organizations growth and competitive positioning in the market.
• Exposure to strategic decision-making process: Learn how market intelligence insights contribute to developing business strategies, identifying growth opportunities, and supporting product development initiatives.
• Industry and market understanding: Satellite Media Market
• Ethical practices: the candidate will understand the importance of ethical practices in market intelligence. The candidate will learn about data privacy and confidentiality regulations and how to handle sensitive information appropriately.

Preferred Qualifications

• Proficiency in Microsoft Office (Word, Excel and PowerPoint)
• Studying towards a bachelor's in business administration, marketing, economics, statistics or related field
• Certifications in market research, data analytics or business intelligence can be advantageous.

12 Week Schedule:

• Week 1-3:
  • Introduction to Intelsat's mission, values and market intelligence department
  • Familiarization with company policies, tools and data sources
  • Shadow Market & Competitive Intelligence Manager
  • Broader team introductions
  • Introduction to Intelsat Media Products
  • Training on market research methodologies, including survey design, interview techniques and data collection.
  • Introduction to data analysis tools used for data interpretation.
  • Introduction to corporate memberships
• Week 4-6:
  • Research the satellite industry, including technologies, market trends and customer segments.
  • Learning data analysis techniques and software tools used for data interpretation.
  • Introduction to competitive intelligence concepts and tools
  • Assist in compiling market research and surveys
  • Assist in monitoring and analyzing competitor activities
  • Reporting on corporate membership events
• Week 7-10:
  • Working on data analysis projects using real market intelligence data
  • Compile market research and surveys
  • Collaborating with broader intelligence teams on strategic projects
  • Presenting summary of findings on industry trends and opportunities
  • Conduct competitive benchmarking and swot analysis
  • Creating visualizations and reports to present findings
  • Reporting on corporate membership events
• Week 10-12:
  • Preparing a final presentation summarizing key learnings, projects, and recommendations
  • Reporting on corporate membership events

Minimum Requirements:

• Eligible candidates must be one of the following:
  • Part-time or full-time students who have completed 24 credit hours (rising sophomores/juniors/seniors) and are enrolled in an undergraduate program at an accredited college or university; Part-time or full-time students enrolled in a graduate program at an accredited college or university
  • May 2024 graduate
• Ability to exercise sound judgment, professionalism, and maturity in the workplace
• Effective communicator in both written and spoken English
• Good oral and written communication skills
• Proficiency in use of MSOffice Suite (especially Excel and PowerPoint)
• 3.0 GPA or above preferred

Summer Intern Program Description:

• Paid internship; 12 weeks starting on Monday, May 27, 2024 through August 16, 2024
• Schedule - 40 hours/week, Monday- Friday, 9 - 5 or regular core hours
• Hybrid environment (minimum 3 days in office location)