What are the responsibilities and job description for the Product Marketing Manager, Mid-Market Audiences position at Intuit?
Overview
Come join the QuickBooks Team as a Marketing Manager leading GTM strategy for mid-market businesses, a high-priority customer target for QuickBooks. In this role, you will drive the discovery, research, test and implementation plan to evolve our Human Capital Management (HCM) portfolio to meet the needs of mid-market businesses. This role will be responsible for gaining deep empathy for this customer and their HCM pain points and driving the recommendation for what we should do, as well as how we should do it, to win with this strategic segment in this market.
The ideal candidate is a self-starting strategic thinker who is comfortable managing ambiguity. They should excel at navigating a complex organization, and galvanizing cross-functional partners and leaders around data and insights to accelerate decision making.
What you'll bring
- 4 years professional experience driving go-to-market strategies
- Bachelor’s degree required, or equivalent experience, MBA a plus
- Customer-obsessed mindset; never loses sight of customer voice and needs in decision making
- Strong strategic thinker; able to bring structure and frameworks to ambiguous or complex challenges, articulate trade-offs, and help define strategies to achieve short and long term revenue growth
- Strong business and analytical acumen; able to create compelling business rationale and arguments using data, insights and market intelligence. Has a track record of making principled, data-based business decisions balanced with experienced judgment
- Understands and utilizes core marketing frameworks (e.g. price, product, positioning, and placement)
- Understands customer research methodologies and go-to-market tactics
- Proven experience leading and influencing cross-functional teams and complex organizations to deliver results.
- Solid written and verbal skills to communicate program objectives, develop creative briefs and share results across the organization
How you will lead
- Develop and drive with partners a research and testing plan to uncover qualitative, quantitative and behavioral insights to influence our mid-market HCM strategy
- Simultaneously influence and drive short term test and launch plan with channel partners to drive in-year business results while we learn for the long-term
- Turn insights into strategic recommendations inclusive of: The business opportunity size, target customer, product recommendations, monetization and pricing and go-to-market strategy (positioning, value proposition, messaging, commercialization)
- Rally cross-functional teams to test and launch MVP of new recommended offering to enable early product and GTM learnings and pivots, as necessary
- Drive financial and go-to-market planning for this new offering together with cross functional teams (product, digital channels, sales) to increase market share and drive material business outcomes
